{"id":10388,"date":"2024-03-26T18:54:53","date_gmt":"2024-03-26T18:54:53","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/03\/26\/adobe-collaborating-to-develop-industry-standards-on-genai-ceo-shantanu-narayen\/"},"modified":"2024-03-26T18:54:53","modified_gmt":"2024-03-26T18:54:53","slug":"adobe-collaborating-to-develop-industry-standards-on-genai-ceo-shantanu-narayen","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/03\/26\/adobe-collaborating-to-develop-industry-standards-on-genai-ceo-shantanu-narayen\/","title":{"rendered":"Adobe collaborating to develop industry standards on GenAI: CEO Shantanu Narayen"},"content":{"rendered":"
\"Adobe<\/div>


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Adobe<\/a> is collaborating with other companies, especially those working with generative artificial intelligence<\/a> to develop broad industry standards<\/a>, Adobe CEO Shantanu Narayen<\/a> said Tuesday at the launch of its genAI-enabled application called GenStudio for marketers. <\/p>\n

\u201cResponsible innovation cannot be an afterthought. We are working to combat misinformation by advocating for content credentials as an industry standard to establish trust in digit content,\u201d Narayen, who is also chairman and president of the company, noted. <\/p>\n

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GenStudio builds on Adobe\u2019s generative artificial intelligence model released last year to plan, create, manage and measure campaigns. <\/p>\n

The company launched Firefly, its image generation model in March 2023, which it pointed out will also be scaled up to video, audio and 3D model generation.<\/p>\n

The brand, known for its suite of apps in the workspace, had previewed GenStudio last year in September. <\/p>\n

\u201cGenerative AI enables a fundamental shift in the relationship between brands and their customers, creating a transformative moment for business leaders to drive profitable growth while delivering new digital experiences,\u201d said Anil Chakravarthy, president, Digital Experience Business, Adobe. <\/p>\n

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Adobe is integrating generative AI programme with its customer experience platform to deliver personalisation at scale, the company noted.\u201cWe need to be bringing generative AI out of the playground and into the workspace,\u201d said David Wadhwani, senior VP, Adobe’s Digital Media business.<\/p>\n

Adding more capabilities to its existing genAI model, the company announced Structure Reference for its Firefly model, which it said will help apply the structure and design of an existing image to new generated content.<\/p>\n

\u201cA new capability in Adobe Firefly, Adobe\u2019s family of creative generative AI models for safe commercial use, called Structure Reference brings users a new level of creative control,\u201d it said.<\/p>\n

The programme can already use a specific style of an image and apply it to other images.<\/p>\n

Adobe Experience Platform AI Assistant, which can help answer technical questions, automate tasks and simulate outcomes, was released as well. <\/p>\n

It unveiled programmes within its experience platform, used primarily by brands, to map customer journeys more efficiently. <\/p>\n

(The reporter is in the US to cover Adobe Summit 2024 at the invitation of Adobe.)<\/em><\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Adobe is collaborating with other companies, especially those working with generative artificial intelligence to develop broad industry standards, Adobe CEO Shantanu Narayen said Tuesday at the launch of its genAI-enabled application called GenStudio for marketers. \u201cResponsible innovation cannot be an afterthought. We are working to combat misinformation by advocating for content credentials as an industry […]<\/p>\n","protected":false},"author":2,"featured_media":10389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/88591548.cms","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[15467,355,15470,3839,9809,15468,617,15469,15472,15471,15466,4312],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/10388"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=10388"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/10388\/revisions"}],"predecessor-version":[{"id":10390,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/10388\/revisions\/10390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/10389"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=10388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=10388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=10388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}