{"id":12507,"date":"2024-03-28T20:59:05","date_gmt":"2024-03-28T20:59:05","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/03\/28\/simpl-expands-integration-with-zomato-goes-live-with-its-one-tap-checkout\/"},"modified":"2024-03-28T20:59:05","modified_gmt":"2024-03-28T20:59:05","slug":"simpl-expands-integration-with-zomato-goes-live-with-its-one-tap-checkout","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/03\/28\/simpl-expands-integration-with-zomato-goes-live-with-its-one-tap-checkout\/","title":{"rendered":"Simpl expands integration with Zomato, goes live with its one-tap checkout"},"content":{"rendered":"
\"Simpl<\/div>


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Checkout network Simpl<\/a> has announced an expansion of its partnership with food platform Zomato<\/a> to integrate its one-tap checkout<\/a> with Zomato Gold, Intercity Legends and Zomato Everyday. <\/p>\n

This is intended to enhance convenience for customers across the country while improving conversions, and increasing average order value apart from driving user retention among other areas on the platform, the startup said in a statement.<\/p>\n

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The expansion is also in line with Zomato\u2019s vision of bringing better food for customers, conveniently. Through these integrations, new and existing customers are expected to use Simpl\u2019s one-tap checkout on Zomato to fulfil their needs. This assumes significance as Simpl has crossed 100 million checkouts on Zomato in six years since 2017, indicating strong consumer preference for convenience at the checkout stage, the statement added.<\/p>\n

It will also be driven by a growing number of customers from tier-3 cities and beyond going online, along with increasing frequency of orders from customers in metro and other cities. <\/p>\n

Simpl founder Nitya Sharma said, \u201cConvenience is becoming a real differentiator in e-commerce today after selection and affordability, particularly with respect to food ordering and delivery, where customers transact more frequently than for any other category. This necessitates the need for a hassle free checkout solution which offers near zero transaction failures and a one-tap experience. These fundamentals have driven more than 100 million transactions on Zomato till date and we are excited to cater to a larger customer base with the Zomato Gold, Intercity Legends and Zomato Everyday, helping further deepen our presence in this space\u201d. <\/p>\n

Zomato CEO food delivery Rakesh Ranjan said, \u201cOur endeavour is to deliver exceptional and convenient customer experience at all times. Simpl has been our long standing partner and the integration across offerings has allowed us to extend one-tap access to our customers, making their interaction with the platform seamless and hassle free”.<\/p>\n

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Checkout network Simpl has announced an expansion of its partnership with food platform Zomato to integrate its one-tap checkout with Zomato Gold, Intercity Legends and Zomato Everyday. This is intended to enhance convenience for customers across the country while improving conversions, and increasing average order value apart from driving user retention among other areas on […]<\/p>\n","protected":false},"author":2,"featured_media":12508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/88591548.cms","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[17893,15351,17891,1767,17889,17892,17888,17890,17887,4206],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/12507"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=12507"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/12507\/revisions"}],"predecessor-version":[{"id":12509,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/12507\/revisions\/12509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/12508"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=12507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=12507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=12507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}