{"id":128254,"date":"2024-09-05T12:50:52","date_gmt":"2024-09-05T12:50:52","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/05\/john-lewis-brings-back-never-knowingly-undersold-price-pledge\/"},"modified":"2024-09-05T12:50:52","modified_gmt":"2024-09-05T12:50:52","slug":"john-lewis-brings-back-never-knowingly-undersold-price-pledge","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/05\/john-lewis-brings-back-never-knowingly-undersold-price-pledge\/","title":{"rendered":"John Lewis brings back &#8216;never knowingly undersold&#8217; price pledge"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i3.wp.com\/ichef.bbci.co.uk\/news\/1024\/branded_news\/3a6f\/live\/0e2078a0-6b66-11ef-aad0-89a1bcbc91af.jpg?resize=1024,576&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"John Lewis brings back &#8216;never knowingly undersold&#8217; price pledge\" title=\"John Lewis brings back &#8216;never knowingly undersold&#8217; price pledge\" \/><\/div><p> <br \/>\n<\/p>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Retailer John Lewis is bringing back its &#8220;never knowingly undersold&#8221; price pledge from Monday, two years after abandoning it.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It will also apply to online sales for the first time, whereas it previously only applied to in-store shopping, and will use AI to match the prices of 25 top retailers.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The department store chain has been trying to win back customers after a tough few years that has seen it cut jobs and close several stores.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It swung back to profit earlier this year, but is expected to continue shedding jobs as it seeks to revive its fortunes.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The decision by John Lewis&#8217; new managing director Pete Ruis to restore the price pledge marks a change of direction from his predecessor.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;When we removed the price promise, people automatically assumed that all prices went up&#8230; that wasn&#8217;t necessarily the case,&#8221; said Mr Ruis.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Mr Ruis said the pledge had not been &#8220;fit for purpose&#8221; in 2022, with staff relying on pencils and spreadsheets to keep track of rivals&#8217; prices.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The new policy will only apply to branded products, with software tracking prices from competitors, including Marks &amp; Spencer and House of Fraser.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Mr Ruis did not say how much the reintroduction would cost the retailer.<!-- --><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c62r9371jddo\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailer John Lewis is bringing back its &#8220;never knowingly undersold&#8221; price pledge from Monday, two years after abandoning it. It will also apply to online sales for the first time, whereas it previously only applied to in-store shopping, and will use AI to match the prices of 25 top retailers. The department store chain has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":128255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/3a6f\/live\/0e2078a0-6b66-11ef-aad0-89a1bcbc91af.jpg","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[11231,496,33976,497,12872,1718,103599],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/128254"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=128254"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/128254\/revisions"}],"predecessor-version":[{"id":128256,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/128254\/revisions\/128256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/128255"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=128254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=128254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=128254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}