{"id":130841,"date":"2024-09-09T13:33:26","date_gmt":"2024-09-09T13:33:26","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/09\/apple-to-launch-new-tech-at-its-biggest-event-of-the-year-but-will-it-be-enough-to-make-you-part-with-your-cash\/"},"modified":"2024-09-09T13:33:26","modified_gmt":"2024-09-09T13:33:26","slug":"apple-to-launch-new-tech-at-its-biggest-event-of-the-year-but-will-it-be-enough-to-make-you-part-with-your-cash","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/09\/apple-to-launch-new-tech-at-its-biggest-event-of-the-year-but-will-it-be-enough-to-make-you-part-with-your-cash\/","title":{"rendered":"Apple to launch new tech at its biggest event of the year – but will it be enough to make you part with your cash?"},"content":{"rendered":"
\"Apple<\/div>


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Apple is launching its latest iPhone in what is billed to be its biggest release of the year.<\/p>\n

As well as the iPhone 16 being rumoured to come in a new range of colours, it should also be capable of running Apple<\/a><\/strong> Intelligence, the company’s new AI<\/a><\/strong>.<\/p>\n

Apple Intelligence will eventually be embedded throughout the phone and other Apple devices, changing the way users edit photos, respond to messages and ask questions.<\/p>\n

But will the new technology be enough to make cash-strapped consumers upgrade their phones?<\/p>\n

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\n Apple Intelligence will integrate with iPhone apps like calendars, emails and messages to make quick tasks easier. Pic: Apple
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What is the ‘killer app’?<\/strong><\/p>\n

Which? tech expert Andrew Laughlin says it’ll be a tough job.<\/p>\n

According to a recent survey run by the consumer group, two thirds of phone users now keep their devices for over three years.<\/p>\n

“You really have to work if you want people to be on the premium cycle now,” he told Sky News.<\/p>\n

“When it really comes down to it, it’s what’s that killer app? What’s that thing that you get the FOMO [fear of missing out] about?”<\/p>\n

He describes portrait mode on the iPhone pluses as an example of that “killer app”.<\/p>\n

“That spurred on upgrades because you looked at other people’s portraits and you went, ‘Wow, yours look so much better than mine’.”<\/p>\n

He said people only want AI if it is going to make life easier rather than just for the sake of it.<\/p>\n

“If it can facilitate us doing the things we want quicker and faster, it will blow up like we think it’s going to blow up,” he said.<\/p>\n

Apple Intelligence and privacy<\/strong><\/p>\n

Samsung and Google released their own AIs on their phones earlier this year but Apple says their focus on privacy is what makes Apple Intelligence different.<\/p>\n

Although it runs in partnership with ChatGPT – if Apple Intelligence can’t answer your request, it’ll pass it to ChatGPT – the company says all requests that leave your iPhone will be encrypted and anonymised.<\/p>\n

Read more:<\/strong>
Elon Musk on track to be the first trillionaire by 2027<\/strong><\/a>
Gaming still has a women problem<\/strong><\/a>
Troubled Boeing Starliner capsule lands on Earth empty<\/a><\/strong><\/p>\n

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Keep up with all the latest news from the UK and around the world by following Sky News<\/p>\n

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The event name, It’s Glowtime, is also a reference to the company’s privacy focus.<\/p>\n

When Siri or Apple Intelligence is listening to a user, the iPhone’s screen will glow around the edges to make the user aware.<\/p>\n

But even though privacy is important to people, Mr Laughlin isn’t convinced it’ll be enough to make shoppers choose Apple Intelligence over Gemini, Google’s AI or Samsung AI.<\/p>\n

“Privacy is a driver for people but is it a top driver? No,” he said.<\/p>\n

“That’s always going to be price, brand and usability.”<\/p>\n

As well as the new iPhone 16 and Apple Intelligence capabilities, Apple is expected to launch the next generation of Apple watches and AirPods.<\/p>\n

The California event kicks off at 6pm UK time (10am local time) and will be livestreamed on YouTube, Apple TV and the Apple website.<\/p>\n<\/p><\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple is launching its latest iPhone in what is billed to be its biggest release of the year. As well as the iPhone 16 being rumoured to come in a new range of colours, it should also be capable of running Apple Intelligence, the company’s new AI. Apple Intelligence will eventually be embedded throughout the […]<\/p>\n","protected":false},"author":2,"featured_media":130842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/e3.365dm.com\/24\/09\/563x750\/skynews-iphone-apple-intelligence_6680269.jpg?20240909114022","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[828,1424,979,4111,254,3651,2416,568],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/130841"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=130841"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/130841\/revisions"}],"predecessor-version":[{"id":130843,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/130841\/revisions\/130843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/130842"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=130841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=130841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=130841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}