{"id":132980,"date":"2024-09-12T12:07:20","date_gmt":"2024-09-12T12:07:20","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/12\/apple-now-lets-developers-ask-you-to-re-subscribe-with-win-back-offers\/"},"modified":"2024-09-12T12:07:20","modified_gmt":"2024-09-12T12:07:20","slug":"apple-now-lets-developers-ask-you-to-re-subscribe-with-win-back-offers","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/12\/apple-now-lets-developers-ask-you-to-re-subscribe-with-win-back-offers\/","title":{"rendered":"Apple Now Lets Developers Ask You to Re-Subscribe With ‘Win-Back Offers’"},"content":{"rendered":"
\"Apple<\/div>


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Apple<\/a> on Tuesday announced support for a new App Store feature that will allow developers to prompt former app users to sign up for a paid subscription again. These so-called ‘win-back offers’ will allow app developers to offer a discount to previous users in order to convince them to purchase a subscription. These offers will be available on automatically renewing plans, according to Apple. App developers have already started to present these offers to customers who have recently cancelled a subscription.<\/p>\n

According to details<\/a> shared on Apple’s Developer site, the new ‘win-back offers’ feature is designed to allow developers to target users who are no longer subscribed to their app’s services. Apple says\u00a0that former customers can be shown a special offer that might encourage them to pay for a new subscription.<\/p>\n

These offers will only be available for auto-renewable subscriptions, according to Apple. An example of one such win-back offer includes the ability to offer users the chance to pay $9.99 for a six-month subscription, followed by a $39.99 annual subscription that will automatically be renewed after the promotion period.<\/p>\n

Developers will be able to set up these offers via App Store Connect<\/a>, and Apple says that it will offer the ability to define criteria for eligibility, the type of discount to be offered, and region-wise availability of these promotions.<\/p>\n

Once a win-back offer is set up, customers might see a prompt to purchase a subscription at a cheaper price inside the app or game, via the App Store<\/a> product page, or the Subscriptions settings. Developers can also set up a direct link that can be sent to customers via e-mail or messages.<\/p>\n

Apple’s developer documentation states that customers will see win-back offers “this fall”. Meanwhile, some developers have already implemented their own methods to encourage users to re-subscribe to cancelled plans. A Gadgets 360 staff member was recently shown offer from the Gentler Streak application, with a “what if you stayed?” message, prompting them to re-subscribe to the ongoing, but cancelled annual plan at Rs. 899 instead of the usual Rs. 1,499 price. With Apple offering developers a way to display win-back offers, we can expect to see more apps adopt similar functionality in the coming months.\u00a0<\/p>\n<\/div>\n


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Apple on Tuesday announced support for a new App Store feature that will allow developers to prompt former app users to sign up for a paid subscription again. These so-called ‘win-back offers’ will allow app developers to offer a discount to previous users in order to convince them to purchase a subscription. These offers will […]<\/p>\n","protected":false},"author":2,"featured_media":132981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/i.gadgets360cdn.com\/large\/app_store_win_back_apple_1726128835269.jpg","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[106724,828,15571,1667,1069,106726,106725,106727],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/132980"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=132980"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/132980\/revisions"}],"predecessor-version":[{"id":132982,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/132980\/revisions\/132982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/132981"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=132980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=132980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=132980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}