{"id":133217,"date":"2024-09-12T17:48:01","date_gmt":"2024-09-12T17:48:01","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/12\/tv-advertising-in-news-genre-up-in-first-half-driven-by-fb-times-of-india\/"},"modified":"2024-09-12T17:48:01","modified_gmt":"2024-09-12T17:48:01","slug":"tv-advertising-in-news-genre-up-in-first-half-driven-by-fb-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/09\/12\/tv-advertising-in-news-genre-up-in-first-half-driven-by-fb-times-of-india\/","title":{"rendered":"TV advertising in news genre up in first half, driven by F&#038;B &#8211; Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/i0.wp.com\/static.toiimg.com\/photo\/msid-113299297,imgsize-1073635.cms?resize=1280,720&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"TV advertising in news genre up in first half, driven by F&#038;B &#8211; Times of India\" title=\"TV advertising in news genre up in first half, driven by F&#038;B &#8211; Times of India\" \/><\/div>\n<div>NEW DELHI: Television advertising in the <!-- -->news genre<!-- --> witnessed a 5% year-on-year increase in the January-June period this year, driven by food and beverages. <!-- -->Food and beverages<!-- --> was the leading sector with a 15% share of news genre <!-- -->ad volumes<!-- -->, with services following closely at 13%.<br \/>During the first half, F&amp;B overtook services as the leading sector from the corresponding period previous year, an advertising overview on the news genre on TV by TAM AdEx said.<br \/>As regards categories, cement topped the list for the first half this year, with a 4% share of ad volumes, with Ultratech Cement being the top brand. The top 10 leading brands including Harpic, Dr Ortho Oil, Dettol Toilet Soap contributed 8% share of TV ad volumes.<br \/>Meanwhile, Reckitt Benckiser (India) and Hindustan Unilever retained their top positions during the Jan-June period. <br \/>The top 10 advertisers together added 21% share of ad volumes during this period.<br \/>TAM AdEx monitors over 600 TV channels and news advertising trends, and top spenders in terms of categories and advertisers. <br \/>Further, Hindi News was the leading subgenre, with a 19% share of ad volumes during the first half this year, while Tamil and Hindi regional genres followed closely. English News clubbed with Oriya, Urdu and some other subgenres, had 13% share.<br \/>The top rankers in ad volumes for the six-month period include building, industrial &amp; land materials\/equipment which ranked third with a 11% share, followed by personal healthcare at 8%, personal care\/personal hygiene 7%, and auto with 6% share.<br \/>As a category, cement saw the highest increase in ad secondages with a growth of 41% y-o-y, the TAM AdEx data said. Among the top 10 categories, beauty accessories\/products witnessed the highest growth of over 500x during Jan-June \u201924. <br \/>For the full year 2023, advertising in the news genre remained robust, surpassing pre-pandemic levels with a 6% growth over 2019.<br \/>Hindi News claimed the top spot, accounting for over 15% of the ad volumes during both 2023 and 2022, the TAM AdEx data said earlier. The 20-40 seconds&#8217; long ads had the highest, 64% share in 2023.<\/div>\n<p><script>\nvar _mfq = window._mfq || [];\n_mfq.push([\"setVariable\", \"toi_titan\", window.location.href]);\n!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n         function setAttributes() {\n                    var prime_user_status = window.isPrime ? 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Food and beverages was the leading sector with a 15% share of news genre ad volumes, with services following closely at 13%.During the first half, F&amp;B overtook services as the leading [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":133218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/photo\/msid-113299297,imgsize-1073635.cms","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[106884,7974,106883,15400,106882,94028,273,271,106881,272,79900],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/133217"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=133217"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/133217\/revisions"}],"predecessor-version":[{"id":133219,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/133217\/revisions\/133219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/133218"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=133217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=133217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=133217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}