{"id":175377,"date":"2024-11-15T07:09:23","date_gmt":"2024-11-15T07:09:23","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/11\/15\/netflix-hopes-for-live-sports-knockout-with-jake-paul-mike-tyson-fight\/"},"modified":"2024-11-15T07:09:24","modified_gmt":"2024-11-15T07:09:24","slug":"netflix-hopes-for-live-sports-knockout-with-jake-paul-mike-tyson-fight","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/11\/15\/netflix-hopes-for-live-sports-knockout-with-jake-paul-mike-tyson-fight\/","title":{"rendered":"Netflix Hopes for Live Sports Knockout with Jake Paul-Mike Tyson Fight"},"content":{"rendered":"
\"Netflix<\/div>


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\u00a0A showdown between former heavyweight champion Mike\u00a0Tyson\u00a0and social media influencer-turned-fighter Jake\u00a0Paul\u00a0on Friday is the latest one-two punch from\u00a0Netflix, as the media giant\u00a0hopes\u00a0to cash in on\u00a0sports’ sprint to streaming.<\/p>\n

The intergenerational showdown has all the makings of a crossover hit, with 58-year-old\u00a0Tyson\u00a0bringing in the old guard and 27-year-old\u00a0Paul, who achieved early fame on YouTube<\/a>, appealing to the younger, screen-toting social media junkies.<\/p>\n

Available to all of\u00a0Netflix’s<\/a> more than 280 million subscribers for no additional fee, it could be a welcome change for American boxing fans accustomed to shelling out extra to watch marquee matches on long-time broadcaster HBO.<\/p>\n

“The trend in all\u00a0sports\u00a0right now is moving some of their properties to streaming,” said Bob Dorfman, a veteran San Francisco-based\u00a0sports\u00a0marketing analyst.<\/p>\n

“This is two huge personalities – it does have the potential to be the biggest streaming\u00a0sports\u00a0event.”<\/p>\n

The American subscription television network HBO announced in 2018 it was dropping\u00a0live\u00a0boxing from its programming, ending a 45-year relationship with the sport and leaving a broadcasting vacuum in its wake.<\/p>\n

Netflix\u00a0has dabbled in\u00a0sports\u00a0content before, with exhibition golf and tennis events and the wildly popular docuseries “Formula 1: Drive to Survive,” which is credited with boosting the auto racing circuit’s popularity in the US.<\/p>\n

The\u00a0fight\u00a0at the 80,000-capacity AT&T Stadium in Arlington, Texas, its first\u00a0live\u00a0boxing event, works in favor of\u00a0Netflix’s strategy of providing proprietary content that viewers cannot find elsewhere.<\/p>\n

While the\u00a0fight\u00a0will not have traditional advertising, it has sponsors whose messages will be part of the\u00a0live\u00a0streamed event.<\/p>\n

Advertising is not a major contributor to the streamer’s current revenue, though its ad-supported tier is quickly growing, with 70 million subscribers reported this week, up from 40 million in May.<\/p>\n

The mega-event is the sign of a lasting love affair between sport and streaming, said Neal Pilson, the former president of CBS\u00a0Sports, though he predicts streaming and traditional broadcast will exist side-by-side for the foreseeable future.<\/p>\n

“This is a one-time-only event… It’s more as a novelty in my view. It doesn’t change the industry,” said Pilson, president of Pilson Communications.<\/p>\n

“The industry is still going to be driven by the league deals (like) MLS, NFL, Major League Baseball.”<\/p>\n

Amazon Prime<\/a> picked up Thursday Night Football in 2021 and MLS signed a 10-year mega-deal with Apple TV in 2022 worth a reported $2.5 billion.<\/p>\n

Major League Baseball signed a deal with Apple for “Friday Night Baseball,” a weekly doubleheader, in 2022, as well.<\/p>\n

Leagues have been gravitating to streaming both because it reaches a global audience, including younger viewers, who are not watching traditional television.<\/p>\n

MLS Commissioner Don Garber said the Apple<\/a> streaming platform allows MLS to better take advantage of the sport’s global fanbase.<\/p>\n

“We were seeing the difficulty of getting an audience and getting the economics right with local and regional television – we saw that in 2018,” Garber said this week at the Paley International Council Summit.<\/p>\n

“We wanted to go to the market with a global package… We have a subscription that’s global, every one of our 600 games is treated like ‘Monday Night Football’.”<\/p>\n

\u00a9 Thomson Reuters 2024<\/em><\/p>\n

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)<\/i><\/p>\n<\/div>\n


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\u00a0A showdown between former heavyweight champion Mike\u00a0Tyson\u00a0and social media influencer-turned-fighter Jake\u00a0Paul\u00a0on Friday is the latest one-two punch from\u00a0Netflix, as the media giant\u00a0hopes\u00a0to cash in on\u00a0sports’ sprint to streaming. The intergenerational showdown has all the makings of a crossover hit, with 58-year-old\u00a0Tyson\u00a0bringing in the old guard and 27-year-old\u00a0Paul, who achieved early fame on YouTube, appealing to […]<\/p>\n","protected":false},"author":2,"featured_media":175378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/i.gadgets360cdn.com\/large\/large_69_1731653079874.jpg","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[4822,5791,29477,41090,49933,1767,41089,2611,137118,137119,1023,38678],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/175377"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=175377"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/175377\/revisions"}],"predecessor-version":[{"id":175379,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/175377\/revisions\/175379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/175378"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=175377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=175377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=175377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}