{"id":17612,"date":"2024-04-03T23:23:19","date_gmt":"2024-04-03T23:23:19","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/03\/saas-startup-sifthub-raises-5-5-million-from-matrix-blume-others\/"},"modified":"2024-04-03T23:23:19","modified_gmt":"2024-04-03T23:23:19","slug":"saas-startup-sifthub-raises-5-5-million-from-matrix-blume-others","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/03\/saas-startup-sifthub-raises-5-5-million-from-matrix-blume-others\/","title":{"rendered":"SaaS startup SiftHub raises $5.5 million from Matrix, Blume, others"},"content":{"rendered":"
\"SaaS<\/div>


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SiftHub<\/a>, an artificial intelligence-enabled platform for enterprise sales teams, on Wednesday said it has secured $5.5 million in seed funds from investors led by Matrix Partners India<\/a> and Blume Ventures<\/a>.<\/p>\n

The San Francisco-headquartered enterprise will use the funds mainly for product development and building early go-to-market (GTM) motion, said Manisha Raisinghani<\/a>, its founder.<\/p>\n

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ET had first reported about the deal talks in June 2023.<\/a>
Business-to-business (B2B) SaaS-focussed venture capital fund Neon Fund also participated in the round. Among the other investors were Razorpay founders Harshil Mathur and Shashank Kumar, SuperOps AI founder Arvind Parthiban, former Cloudflare general manager Manish Jindal, and Superhuman head of sales Andrew Johnston.<\/p>\n

SiftHub, launched two months ago, acts as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response creation, it helps sales and pre-sales teams close deals faster.<\/p>\n

The platform integrates with workplace apps such as customer relationship management software, content repository and knowledgebase, and ties all the enterprise knowledge into a unified hub with semantic search capabilities.<\/p>\n

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Discover the stories of your interest<\/h3>\n<\/div>\n
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\u201cOver the last two decades, we\u2019ve created this problem where for every small thing there\u2019s a different application using a different data structure and different cloud, leading to hopelessly scattered knowledge,\u201d Raisinghani told ET. \u201cIt\u2019s a complex problem to solve. I spoke to around 200 leaders before building the product, of which 100 were sales leaders, and the problem statement got more and more validated.\u201d<\/p>\n

SiftHub uses retrieval augmented generation (RAG) technology, fine-tuned open-source large language models and Azure OpenAI Service. The company said it boosts productivity by 80% by eliminating time-consuming back-and-forth between sales and various other teams as deals progress.<\/p>\n

“Buyers have become smarter and engage sales later in the buying journey, with more advanced questions. As a result, the expectation from sales teams has changed – they need to know advanced product, technical and legal information to get the win,\u201d said Pranay Desai, managing director at Matrix Partners India.<\/p>\n

SiftHub\u2019s 18-member team operates from its three offices in San Francisco, Mumbai and Chennai. The startup has hired senior leaders, including doLoop Technologies founder Jitesh Nagaria and InVideo cofounder Harsh Vakharia.<\/p>\n

The startup\u2019s current focus sectors include B2B technology, healthcare and insurance, said Raisinghani. These are businesses selling to mid-market companies or large enterprises, in growth- and scaled-stages.<\/p>\n<\/div>\n

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SiftHub, an artificial intelligence-enabled platform for enterprise sales teams, on Wednesday said it has secured $5.5 million in seed funds from investors led by Matrix Partners India and Blume Ventures. The San Francisco-headquartered enterprise will use the funds mainly for product development and building early go-to-market (GTM) motion, said Manisha Raisinghani, its founder. Elevate Your […]<\/p>\n","protected":false},"author":2,"featured_media":17613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/88591548.cms","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[16423,16420,23070,23071,23069,2458,506,913,23068,23067,2293],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/17612"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=17612"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/17612\/revisions"}],"predecessor-version":[{"id":17614,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/17612\/revisions\/17614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/17613"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=17612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=17612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=17612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}