{"id":178567,"date":"2024-11-20T05:41:04","date_gmt":"2024-11-20T05:41:04","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/11\/20\/jaguar-unveils-new-logo-and-branding-ahead-of-electric-only-future\/"},"modified":"2024-11-20T05:41:04","modified_gmt":"2024-11-20T05:41:04","slug":"jaguar-unveils-new-logo-and-branding-ahead-of-electric-only-future","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/11\/20\/jaguar-unveils-new-logo-and-branding-ahead-of-electric-only-future\/","title":{"rendered":"Jaguar unveils new logo and branding ahead of electric-only future"},"content":{"rendered":"
\"Jaguar<\/div>


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Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.<\/a><\/p>\n

The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.<\/p>\n

As part of its rebrand, Jaguar revealed a brand new logo on Tuesday, alongside a new prancing “leaper” cat design and marketing slogans such as “delete ordinary”.<\/p>\n

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, the company said.<\/p>\n<\/div>\n

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Jaguar, which has sites around the country including in Warwickshire, Coventry, Solihull and Castle Bromwich, announced its transition to electric vehicles in 2021.<\/a><\/p>\n<\/div>\n

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Managing director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create a barrier between the old models and the new Jaguar vehicles.<\/p>\n

“We need to change people’s perceptions of what Jaguar stands for,” he said.<\/p>\n

“And that’s not a straightforward, easy thing to do. So having a fire break in between old and new is, actually, very helpful.”<\/p>\n

Jaguar Land Rover (JLR) chief creative officer Gerry McGovern said Jaguar had “its roots in originality” and that its founder, Sir William Lyons, believed it “should be a copy of nothing.”<\/p>\n

The new Jaguar brand was “imaginative, bold and artistic” and “unique and fearless,” he added.<\/p>\n

The first car within the new brand would be a four-door GT built in Solihull, West Midlands, JLR previously said.<\/a><\/p>\n<\/div>\n


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Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand. As part of […]<\/p>\n","protected":false},"author":2,"featured_media":178568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/9b0e\/live\/1369fa80-a6a2-11ef-986d-2b47b4ea3079.jpg","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[203,32129,139773,739,34162,7314,3912],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/178567"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=178567"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/178567\/revisions"}],"predecessor-version":[{"id":178569,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/178567\/revisions\/178569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/178568"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=178567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=178567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=178567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}