{"id":205713,"date":"2025-01-01T07:10:11","date_gmt":"2025-01-01T07:10:11","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/01\/01\/lucky-grapes-blinkit-sees-record-demand-as-indians-join-the-12-grapes-new-year-craze\/"},"modified":"2025-01-01T07:10:11","modified_gmt":"2025-01-01T07:10:11","slug":"lucky-grapes-blinkit-sees-record-demand-as-indians-join-the-12-grapes-new-year-craze","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/01\/01\/lucky-grapes-blinkit-sees-record-demand-as-indians-join-the-12-grapes-new-year-craze\/","title":{"rendered":"Lucky Grapes? Blinkit sees record demand as Indians join the \u201812 grapes\u2019 New Year craze"},"content":{"rendered":"
\"Lucky<\/div>\n
On New Year\u2019s Eve, Blinkit<\/a> CEO Albinder Dhindsa<\/a> expressed astonishment over an unusual trend: grapes had become one of the highest-ordered items on the 10-minute delivery platform. \u201cWhat\u2019s with the sudden craze for grapes today?? It\u2019s one of the highest ordered items on the platform since morning! We\u2019ve already delivered 7x more grapes than we do on a regular day,\u201d Dhindsa tweeted.The mystery was quickly unravelled online, with users attributing the craze to the Spanish tradition of eating 12 grapes at midnight\u2014a custom believed to bring good luck for each month of the coming year.<\/p>\n

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The Origins of the \u201812 Lucky Grapes\u2019 Tradition<\/h2>\n

Known as \u201clas doce uvas de la suerte\u201d, the practice originated in Spain during the late 19th century. Marcelino Lominchar, author of Historias de la historia de Espa\u00f1a, explains that the tradition began when winemakers in Alicante had a surplus of grapes. \u201cIn 1909, a large surplus of Dominga grapes from Alicante\u2019s Vinalop\u00f3 region led to a marketing campaign where the \u201812 lucky grapes\u2019 were given away for free, helping to establish a tradition that has now lasted over a century,\u201d Lominchar shared in a LinkedIn conversation.<\/p>\n

The tradition gained further prominence in Madrid\u2019s Puerta del Sol, where celebrants gather to eat 12 grapes in sync with the clock chimes of the Royal Post Office building. This clock, gifted by London-based clockmaker Jos\u00e9 Rodr\u00edguez Losada in the 19th century, became famous for its precision, solidifying the location as the epicentre of Spain\u2019s New Year\u2019s celebrations.<\/p>\n

Also Read: <\/strong>Chips, cold drinks, condoms, and handcuffs: What Indians ordered for quick delivery on New Year’s Eve 2025<\/a><\/p>\n

Global Spread Through Social Media<\/h2>\n

While the tradition remains a cornerstone of Spanish culture, it has spread globally, particularly across Latin America and the Caribbean, where ties to Spain remain strong. Social media has played a crucial role in popularising the ritual further. On platforms like TikTok and Instagram, influencers have added their twists\u2014such as eating grapes under a table or balancing champagne glasses while consuming the fruit.<\/p>\n

However, Spaniards like Susana Azorin Madina, currently based in Dubai, insist on keeping the tradition authentic. \u201cWe do not eat grapes under a table; I have never heard of it,\u201d she clarified.<\/p>\n

Safety and Variations<\/h2>\n

Despite its charm, the tradition poses risks if not approached carefully. \u201cEating grapes too quickly can prove to be a choking hazard,\u201d noted Komal Motwani, a language trainer in Malaga, Spain. To mitigate this, many opt for seedless or peeled grapes.<\/p>\n

Interestingly, the focus is on the symbolism rather than the fruit itself. \u201cSome people opt to eat something other than grapes, like olives, candies, or even raisins,\u201d shared SpainSays, a Spanish marketing agency.<\/p>\n

Cultural and Economic Impact<\/h2>\n

Beyond its cultural significance, the ritual has economic implications in Spain. Supermarkets sell pre-packaged grapes specifically for the occasion, and restaurants offer curated menus for celebrants. Many also conclude the night with traditional sweets like churros.<\/p>\n

Additional New Year Traditions Worldwide<\/h2>\n

The global fascination with New Year traditions extends beyond grapes. In Latin America, people walk around the block with empty suitcases to manifest travel opportunities. Wearing coloured underwear is also common\u2014red symbolises love, yellow wealth, and green health.<\/p>\n

Other food-related customs include eating black-eyed peas, lentils, and pomegranates, which are believed to attract financial prosperity. Conversely, some avoid foods like lobster, as its backward movement is thought to symbolise setbacks.<\/p>\n

A Timeless Custom for Good Fortune<\/h2>\n

Whether in Spain\u2019s bustling Puerta del Sol or a quiet Indian household, the tradition of eating 12 grapes unites cultures in their shared hope for a brighter year ahead. As Blinkit\u2019s unexpected surge in grape deliveries shows, this simple yet meaningful ritual has transcended borders, offering a universal message of luck and prosperity.
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On New Year\u2019s Eve, Blinkit CEO Albinder Dhindsa expressed astonishment over an unusual trend: grapes had become one of the highest-ordered items on the 10-minute delivery platform. \u201cWhat\u2019s with the sudden craze for grapes today?? It\u2019s one of the highest ordered items on the platform since morning! We\u2019ve already delivered 7x more grapes than we […]<\/p>\n","protected":false},"author":2,"featured_media":205714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/msid-116848870,imgsize-9390.cms","fifu_image_alt":"","footnotes":""},"categories":[602],"tags":[162105,23802,3668,101517,162110,189,162108,162111,162112,353,1895,162106,17640,162107,162104,1541,4944,162109,568],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/205713"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=205713"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/205713\/revisions"}],"predecessor-version":[{"id":205715,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/205713\/revisions\/205715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/205714"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=205713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=205713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=205713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}