{"id":233764,"date":"2025-02-07T08:52:03","date_gmt":"2025-02-07T08:52:03","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/02\/07\/zomato-to-rebrand-as-eternal-unveils-new-logo\/"},"modified":"2025-02-07T08:52:04","modified_gmt":"2025-02-07T08:52:04","slug":"zomato-to-rebrand-as-eternal-unveils-new-logo","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/02\/07\/zomato-to-rebrand-as-eternal-unveils-new-logo\/","title":{"rendered":"Zomato to Rebrand as &#8216;Eternal&#8217;, Unveils New Logo"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/i3.wp.com\/i.gadgets360cdn.com\/large\/zomato_co-founder_cto_resigns_reuters_1672676605170.jpg?ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Zomato to Rebrand as &#8216;Eternal&#8217;, Unveils New Logo\" title=\"Zomato to Rebrand as &#8216;Eternal&#8217;, Unveils New Logo\" \/><\/div><p> <br \/>\n<\/p>\n<div>\n<p>Indian\u00a0food\u00a0and grocery\u00a0delivery\u00a0platform\u00a0Zomato\u00a0said on Thursday it will rename the company to &#8220;Eternal&#8221; and unveiled a\u00a0new\u00a0logo, a move that comes more than two years after it began using the\u00a0new\u00a0name internally.<\/p>\n<p>Eternal would comprise its four major businesses &#8211;\u00a0food\u00a0delivery\u00a0vertical\u00a0<a class=\"sp_lnk2\" href=\"https:\/\/www.gadgets360.com\/tags\/zomato\">Zomato<\/a>, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure, the company said.<\/p>\n<p>&#8220;We thought of publicly renaming the company when something beyond\u00a0Zomato\u00a0became a significant driver of our future,&#8221; Founder Deepinder Goyal said in a letter to shareholders.<\/p>\n<p>&#8220;Today, with <a class=\"sp_lnk2\" href=\"https:\/\/www.gadgets360.com\/tags\/blinkit\">Blinkit<\/a>, I feel we are here,&#8221; Goyal said.<\/p>\n<p>The move marks a shift for the company, from when investors were skeptical about\u00a0Zomato&#8217;s acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.<\/p>\n<p>Blinkit as well as early bird Swiggy&#8217;s Instamart have driven a shift in the way\u00a0Indians shop, and forced retailers such as Reliance Industries&#8217; JioMart as well as <a class=\"sp_lnk2\" href=\"https:\/\/www.gadgets360.com\/tags\/amazon\">Amazon<\/a> and <a class=\"sp_lnk2\" href=\"https:\/\/www.gadgets360.com\/tags\/walmart\">Walmart&#8217;s<\/a>\u00a0Indian\u00a0business to launch their own quick-commerce services.<\/p>\n<p><em>\u00a9 Thomson Reuters 2025<\/em><\/p>\n<p><i>(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)<\/i><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.gadgets360.com\/apps\/news\/zomato-rebrand-eternal-unveils-new-logo-7655173#rss-gadgets-news\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian\u00a0food\u00a0and grocery\u00a0delivery\u00a0platform\u00a0Zomato\u00a0said on Thursday it will rename the company to &#8220;Eternal&#8221; and unveiled a\u00a0new\u00a0logo, a move that comes more than two years after it began using the\u00a0new\u00a0name internally. Eternal would comprise its four major businesses &#8211;\u00a0food\u00a0delivery\u00a0vertical\u00a0Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure, the company said. &#8220;We thought of publicly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":233765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/i.gadgets360cdn.com\/large\/zomato_co-founder_cto_resigns_reuters_1672676605170.jpg","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[54562,79597,36174,273,7314,57306,3912,4206,182545],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/233764"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=233764"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/233764\/revisions"}],"predecessor-version":[{"id":233766,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/233764\/revisions\/233766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/233765"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=233764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=233764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=233764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}