{"id":240677,"date":"2025-02-17T11:32:14","date_gmt":"2025-02-17T11:32:14","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/02\/17\/reliance-ranks-second-ahead-of-american-giants-microsoft-and-apple-in-futurebrand-index-2024-the-times-of-india\/"},"modified":"2025-02-17T11:32:14","modified_gmt":"2025-02-17T11:32:14","slug":"reliance-ranks-second-ahead-of-american-giants-microsoft-and-apple-in-futurebrand-index-2024-the-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/02\/17\/reliance-ranks-second-ahead-of-american-giants-microsoft-and-apple-in-futurebrand-index-2024-the-times-of-india\/","title":{"rendered":"Reliance ranks second, ahead of American giant’s Microsoft and Apple, in FutureBrand Index 2024 – The Times of India"},"content":{"rendered":"
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NEW DELHI: Reliance Industries<\/a> Ltd, has been ranked as the second-best brand globally in the FutureBrand Index 2024. The company surged 11 places from its 13th position in 2023, surpassing global giants like Apple, Nike, Walt Disney, and Microsoft.
The rankings, released by FutureBrand, assess companies based on their ability to balance brand purpose and experience while adapting to market shifts. South Korean conglomerate Samsung topped this year\u2019s list, while Reliance remains the only Indian brand featured.
How FutureBrand prepares the index<\/span>
The FutureBrand Index evaluates the world\u2019s top 100 companies by market capitalisation, as listed by PwC, but ranks them based on brand perception rather than financial performance. The study analyses how brands maintain long-term success by aligning with evolving consumer expectations, technological advancements, and market dynamics.
“A future brand is a brand poised for future success. It is one that is perceived to balance a strong sense of purpose with a universally great experience right across its value chain,” the report said, quoted by news agency PTI.
It further added, “A future brand performs consistently and universally well on the 18 attributes we measure in the Index.”
The attributes are:<\/p>\n

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  1. Premium<\/li>\n
  2. Resource management<\/li>\n
  3. Indispensability<\/li>\n
  4. Individuality<\/li>\n
  5. Thought leadership<\/li>\n
  6. Innovation<\/li>\n
  7. Authenticity<\/li>\n
  8. Inspiration<\/li>\n
  9. Mission<\/li>\n
  10. Personality<\/li>\n
  11. Story<\/li>\n
  12. Attachment<\/li>\n
  13. Consistency<\/li>\n
  14. Seamlessness<\/li>\n
  15. People<\/li>\n
  16. Pleasure<\/li>\n
  17. Well being<\/li>\n
  18. Respect<\/li>\n<\/ol>\n<\/div>\n

    The 2024 report also highlights a transition in global brand dominance. It said that a decade ago in 2014, seven of top ten brands were from the US. However, in 2024, the top ten is much more diverse, with four US brands and five from APAC and the Middle East.
    \u201cAPAC and the Middle East are investing in brands, especially in a B2B setting, at levels that match the pace previously seen in just the US and Europe,” it noted.
    FutureBrand\u2019s rankings are based on QualiQuant interviews with more than 3,000 informed professionals, who evaluate companies on their ability to deliver both purpose and experience.<\/div>\n