{"id":245471,"date":"2025-02-24T10:46:25","date_gmt":"2025-02-24T10:46:25","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/02\/24\/sterlite-power-unveils-2-new-corporate-brands-resonia-and-sterlite-the-times-of-india\/"},"modified":"2025-02-24T10:46:25","modified_gmt":"2025-02-24T10:46:25","slug":"sterlite-power-unveils-2-new-corporate-brands-resonia-and-sterlite-the-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/02\/24\/sterlite-power-unveils-2-new-corporate-brands-resonia-and-sterlite-the-times-of-india\/","title":{"rendered":"Sterlite Power unveils 2 new corporate brands Resonia and Sterlite &#8211; The Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/static.toiimg.com\/thumb\/msid-118530589,imgsize-38334,width-400,resizemode-4\/118530589.jpg?ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Sterlite Power unveils 2 new corporate brands Resonia and Sterlite &#8211; The Times of India\" title=\"Sterlite Power unveils 2 new corporate brands Resonia and Sterlite &#8211; The Times of India\" \/><\/div><p> <br \/>\n<\/p>\n<div>\n<div class=\"MwN2O\">\n<div class=\"vdo_embedd\">\n<div class=\"T22zO\">\n<section class=\"D3Wk1  clearfix id-r-component leadmedia undefined undefined  VtlfQ\" style=\"top:0px\">\n<div class=\"D3Wk1\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"zPaFh\">\n<div class=\"wJnIp\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>NEW DELHI: <!-- -->Power transmission<!-- --> and solutions provider <!-- -->Sterlite Power<!-- --> on Monday unveiled its two new <!-- -->corporate brand identities<!-- --> called &#8216;Resonia&#8217; and &#8216;Sterlite&#8217;. <!-- -->Resonia<!-- --> Ltd will house the transmission infrastructure business and will be called Resonia, a company statement said. <br \/> Sterlite Power Transmission Ltd will house the manufacturing of cables and conductors and, services business. It will be called &#8216;Sterlite&#8217;. <br \/> The decision to create two distinct corporate entities comes on the back of the demerger, it informed. <br \/> Resonia and Sterlite will now focus on their distinct businesses, bring agility and create independent growth journeys. <br \/> New brand logos embody the essence of our businesses. Resonia&#8217;s logo, inspired by resonance, symbolises innovation and harmony, with the &#8216;I&#8217; merging into a human figure to reflect unity and empathy, it stated. <br \/> The Sterlite logo retains the original strokes and design, leveraging its strong market presence, while preserving the legacy and expertise in transmission industry solutions, it stated. <br \/> Pratik Agarwal, Managing Director, Sterlite Power Transmission, and Chairman, Resonia Ltd, said in the statement, &#8220;With a clear emphasis on specific market segments, both entities are well-positioned to seize new opportunities and tackle the challenges presented by the global <!-- -->energy transition<!-- -->.&#8221; <br \/> The two new entities will work towards optimising their capital structures and enhancing their ability to meet the evolving demands of the energy transition.<\/div>\n<p><script>\nvar _mfq = window._mfq || [];\n_mfq.push([\"setVariable\", \"toi_titan\", window.location.href]);\n!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n         function setAttributes() {\n                    var prime_user_status = window.isPrime ? 'paid' : 'free' ;\n                    w._sva.setVisitorTraits({\n                    toi_user_subscription_status : prime_user_status\n                        });\n                }\n         if (w._sva && w._sva.setVisitorTraits) {\n                    setAttributes();\n                } else {\n                    w.addEventListener(\"SurvicateReady\", setAttributes);\n          }\n          var s = document.createElement('script');\n          s.src=\"https:\/\/survey.survicate.com\/workspaces\/0be6ae9845d14a7c8ff08a7a00bd9b21\/web_surveys.js\";\n          s.async = true;\n          var e = document.getElementsByTagName('script')[0];\n          e.parentNode.insertBefore(s, e);\n        })(window);\n      }\n    }\n    window.TimesApps = window.TimesApps || {};\n    var TimesApps = window.TimesApps;\n    TimesApps.toiPlusEvents = function(config) {\n      var isConfigAvailable = \"toiplus_site_settings\" in f && \"isFBCampaignActive\" in f.toiplus_site_settings && \"isGoogleCampaignActive\" in f.toiplus_site_settings;\n      var isPrimeUser = window.isPrime;\n      var isPrimeUserLayout = window.isPrimeUserLayout;\n      if (isConfigAvailable && !isPrimeUser) {\n        loadGtagEvents(f.toiplus_site_settings.isGoogleCampaignActive);\n        loadFBEvents(f.toiplus_site_settings.isFBCampaignActive);\n        loadSurvicateJs(f.toiplus_site_settings.allowedSurvicateSections);\n      } else {\n          var JarvisUrl=\"https:\/\/jarvis.indiatimes.com\/v1\/feeds\/toi_plus\/site_settings\/643526e21443833f0c454615?db_env=published\";\n          window.getFromClient(JarvisUrl, function(config){\n            if (config) {\n              const allowedSectionSuricate = (isPrimeUserLayout) ? config?.allowedSurvicatePrimeSections : config?.allowedSurvicateSections\n              loadGtagEvents(config?.isGoogleCampaignActive);\n              loadFBEvents(config?.isFBCampaignActive);\n              loadSurvicateJs(allowedSectionSuricate);\n            }\n          })\n      }\n    };\n  })(\n    window,\n    document,\n    'script',\n  );<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/sterlite-power-unveils-2-new-corporate-brands-resonia-and-sterlite\/articleshow\/118530572.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: Power transmission and solutions provider Sterlite Power on Monday unveiled its two new corporate brand identities called &#8216;Resonia&#8217; and &#8216;Sterlite&#8217;. Resonia Ltd will house the transmission infrastructure business and will be called Resonia, a company statement said. Sterlite Power Transmission Ltd will house the manufacturing of cables and conductors and, services business. It [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":245472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/thumb\/msid-118530589,imgsize-38334,width-400,resizemode-4\/118530589.jpg","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[738,289,11137,190568,17634,273,2974,190567,190566,190569,190565,272,3912],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/245471"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=245471"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/245471\/revisions"}],"predecessor-version":[{"id":245473,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/245471\/revisions\/245473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/245472"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=245471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=245471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=245471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}