{"id":282315,"date":"2025-04-15T07:53:16","date_gmt":"2025-04-15T07:53:16","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/04\/15\/after-ibrahim-ali-khans-nadaaniyan-debacle-dharma-cornerstone-boss-rajeev-masand-says-one-failure-cannot-make-or-break-an-actors-career\/"},"modified":"2025-04-15T07:53:16","modified_gmt":"2025-04-15T07:53:16","slug":"after-ibrahim-ali-khans-nadaaniyan-debacle-dharma-cornerstone-boss-rajeev-masand-says-one-failure-cannot-make-or-break-an-actors-career","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/04\/15\/after-ibrahim-ali-khans-nadaaniyan-debacle-dharma-cornerstone-boss-rajeev-masand-says-one-failure-cannot-make-or-break-an-actors-career\/","title":{"rendered":"After Ibrahim Ali Khan\u2019s Nadaaniyan debacle, Dharma Cornerstone boss Rajeev Masand says, \u2018One failure cannot make or break an actor\u2019s career\u2019"},"content":{"rendered":"
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Former journalist Rajeev Masand, who now serves as the COO of the Dharma Cornerstone Agency, reflected on how the company manages difficult situations where an actor\u2019s performance has been uniformly panned. He also addressed sniffing out potentially poor scripts, and how the agency protects its talent from signing on to projects doomed to fail. In an interview with The Hollywood Reporter India, he said that the goal of an agent is to support their talent, but admitted that constructive criticism should be taken in a positive spirit, because being oblivious to criticism would hamper artistic growth.<\/p>\n

Masand was joined by his DCA colleague Uday Singh Gauri. DCA represents Ibrahim Ali Khan, who made his acting debut with the universally panned Netflix film Nadaaniyan<\/a><\/strong>. Asked if he has ever dissuaded an actor from signing on to a doomed project and been ignored, Masand said, \u201cWith the background that I came from, it\u2019s easy to read a script and tell if it\u2019s good writing or not. But there\u2019s a big difference between a good film and a successful film. There\u2019s also a difference between what\u2019s on the page and what\u2019s on the screen.\u201d<\/p>\n

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Also read \u2013 Karan Johar\u2019s DCA chief Rajeev Masand admits entourage costs have \u2018spiralled irrationally\u2019, says introspection is required when makeup artists make more than writers<\/a><\/strong><\/p>\n

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Masand cited the example of a project that the agency was chasing with all its might for one of its talents, but they ultimately lost out. When the project was finally released, it turned out to be terrible, and they all questioned why they went after it in the first place. \u201cIn that case, it was a good film that wasn\u2019t directed well. In other cases, you will make a bad judgement call. You might think that a (film) has potential, but maybe it didn\u2019t have the potential to begin with,\u201d he said.<\/p>\n

He said that actors do films for various reasons, and sometimes, the reason could something as simple as an image makeover. Asked about the trolling that a certain DCA talent might\u2019ve attracted after their film tanked, Gauri said that it is in their best interest to back their instinct to do the film in the first place. Masand said, \u201cTrolling is ugly, but actors are prepared for it. Having said that, it\u2019s heartbreaking when it\u2019s connected to a choice you made. When you act in a film that tanked, it says that you made the wrong choice. That\u2019s the word on the street. It\u2019s important to rally around your actor and remind them that all is not lost.\u201d<\/p>\n

Masand said that these days, one failure cannot make or break a career. \u201cYou can\u2019t completely disregard trolling, because that would be like the ostrich that buries its head in the sand,\u201d he said. In the wake of Nadaaniyan\u2019s failure, several individuals associated with the project, either personally or professionally, have spoken about the trolling that Ibrahim experienced. Most recently, his grandmother Sharmila Tagore admitted that the movie wasn\u2019t up to the mark<\/a><\/strong>, but praised how good Ibrahim looked in it.<\/p>\n<\/div><\/div>\n