{"id":289210,"date":"2025-04-24T11:02:35","date_gmt":"2025-04-24T11:02:35","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/04\/24\/nintendo-sees-overwhelming-demand-for-switch-2-in-japan\/"},"modified":"2025-04-24T11:02:35","modified_gmt":"2025-04-24T11:02:35","slug":"nintendo-sees-overwhelming-demand-for-switch-2-in-japan","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/04\/24\/nintendo-sees-overwhelming-demand-for-switch-2-in-japan\/","title":{"rendered":"Nintendo Sees Overwhelming Demand for Switch 2 in Japan"},"content":{"rendered":"
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Nintendo said it sees overwhelming demand for its upcoming Switch 2<\/a> game console in Japan, in a sign the gadget may still be on track for the biggest hardware launch in the industry’s history.<\/p>\n

The Kyoto-based company introduced a lottery system to deal with high demand in its domestic market, putting a priority on customers who played frequently and made online subscription purchases on the original Switch<\/a>.<\/p>\n

\u201cWe have received 2.2 million applications for the lottery sale at our official online store for customers in Japan alone, which is far larger than what we had anticipated,\u201d Nintendo<\/a> President Shuntaro Furukawa posted\u00a0on X<\/a>\u00a0Wednesday. \u201cAs such, we apologise that a significant number of the applicants won’t be selected.\u201d<\/p>\n

The $450 (roughly Rs.\u00a038,407)\u00a0Switch 2 will be key to the company’s future, succeeding the blockbuster success of the eight-year-old Switch. In Japan, the console will\u00a0sell<\/a>\u00a0for 49,980 yen ($350 or roughly Rs. 29,870) in an edition exclusively in Japanese language \u2014 almost a quarter cheaper, which helped buoy demand at home. Pre-orders in the US, which had been delayed to better gauge the impact of tariffs, begin\u00a0on Thursday<\/a>.<\/p>\n

Nintendo’s Tokyo-traded shares rose as much as 5.5 percent on Thursday, its biggest intraday gain in two weeks.<\/p>\n

\u201cAs Japan accounts for a third of the global Switch installation base, it implies 6.6 million pre-orders globally,\u201d said Pelham Smithers of Japan-focused equity research house Pelham Smithers Associates.<\/p>\n

Analysts had earlier forecast that Nintendo will be able to produce between six million and eight million consoles by the time the Switch 2 hits shelves on June 5. Sony<\/a> Group’s PlayStation 4<\/a> and PlayStation 5<\/a> are tied for the best launch to date, with each selling 4.5 million units in their first two months on the market.<\/p>\n

Furukawa said Nintendo is taking various measures to ramp up production.<\/p>\n

The Switch 2’s debut has been marred by President Donald Trump’s aggressive trade policy. About a third of the new console’s units are assembled in Vietnam, which was hit with a 46 percent tariff before the US gave it a 90-day\u00a0reprieve<\/a>\u00a0at the lower rate of 10 percent. Last week, the company\u00a0said<\/a>\u00a0it was raising prices for Switch 2 accessories in the US and that \u201cother adjustments to the price of any Nintendo product are also possible in the future.\u201d<\/p>\n

\u00a9 2025 Bloomberg LP<\/em><\/p>\n

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)<\/i><\/p>\n

Affiliate links may be automatically generated – see our ethics statement<\/a> for details.<\/i><\/div>\n<\/div>\n


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Nintendo said it sees overwhelming demand for its upcoming Switch 2 game console in Japan, in a sign the gadget may still be on track for the biggest hardware launch in the industry’s history. The Kyoto-based company introduced a lottery system to deal with high demand in its domestic market, putting a priority on customers […]<\/p>\n","protected":false},"author":2,"featured_media":289211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/i.gadgets360cdn.com\/large\/1920x1080_WN_PR01162025_1737096323468.jpg","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[189,3278,92,22258,224995,46795,121872,4944,17173,161888],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/289210"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=289210"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/289210\/revisions"}],"predecessor-version":[{"id":289212,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/289210\/revisions\/289212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/289211"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=289210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=289210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=289210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}