{"id":291441,"date":"2025-04-27T06:21:16","date_gmt":"2025-04-27T06:21:16","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/04\/27\/tiktok-to-launch-e-commerce-platform-in-japan-times-of-india\/"},"modified":"2025-04-27T06:21:17","modified_gmt":"2025-04-27T06:21:17","slug":"tiktok-to-launch-e-commerce-platform-in-japan-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2025\/04\/27\/tiktok-to-launch-e-commerce-platform-in-japan-times-of-india\/","title":{"rendered":"TikTok to launch e-commerce platform in Japan &#8211; Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/static.toiimg.com\/thumb\/msid-120661335,imgsize-483332,width-400,resizemode-4\/120661335.jpg?ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"TikTok to launch e-commerce platform in Japan &#8211; Times of India\" title=\"TikTok to launch e-commerce platform in Japan &#8211; Times of India\" \/><\/div><p> <br \/>\n<\/p>\n<div data-articlebody=\"1\">\n<div class=\"_s30J clearfix  \">\n<div class=\"MwN2O\">\n<div class=\"vdo_embedd\">\n<div class=\"T22zO\">\n<section class=\"D3Wk1  clearfix id-r-component leadmedia undefined undefined  VtlfQ\" style=\"top:0px\">\n<div class=\"D3Wk1\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"zPaFh\">\n<div class=\"wJnIp\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>TikTok, the popular Chinese social media platform, is gearing up to enter Japan\u2019s online shopping market in the coming months, according to a report by Nikkei on Sunday. <br \/>The company plans to recruit sellers soon for its e-commerce arm, TikTok Shop, which will offer a platform for users to sell products ranging from sneakers to beauty items through livestreams, earning commissions on sales, Reuters reported. <br \/>This expansion into Japan follows TikTok Shop\u2019s recent moves into Europe, where it launched in France, Germany, and Italy earlier this year, continuing its global push. The decision is part of TikTok\u2019s broader strategy to diversify its business beyond its core social media offering, especially as it faces ongoing regulatory hurdles in the United States.<br \/>In the US, TikTok\u2019s future remains uncertain as the company waits for a resolution regarding a law passed in 2024, which requires its China-based parent company, ByteDance, to divest its US operations. US President Donald Trump recently indicated that a deal regarding TikTok\u2019s presence in the US could be delayed, signalling a potential easing of the tariff tensions between the US and China.<br \/>Despite the challenges in the US, TikTok\u2019s e-commerce push is gaining momentum. The company has yet to comment on its Japanese expansion plans<\/div>\n<\/div>\n<p><script>\nvar _mfq = window._mfq || [];\n_mfq.push([\"setVariable\", \"toi_titan\", window.location.href]);\n!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n         function setAttributes() {\n                    var prime_user_status = window.isPrime ? 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The company plans to recruit sellers soon for its e-commerce arm, TikTok Shop, which will offer a platform for users to sell products ranging from sneakers to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":291442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/thumb\/msid-120661335,imgsize-483332,width-400,resizemode-4\/120661335.jpg","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[6254,273,92,254,226732,4699,231,226729,226731,226733,226730,272],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/291441"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=291441"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/291441\/revisions"}],"predecessor-version":[{"id":291443,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/291441\/revisions\/291443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/291442"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=291441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=291441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=291441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}