{"id":34510,"date":"2024-04-24T17:16:50","date_gmt":"2024-04-24T17:16:50","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/24\/zomato-pilots-priority-deliveries-tests-pay-later-feature\/"},"modified":"2024-04-24T17:16:50","modified_gmt":"2024-04-24T17:16:50","slug":"zomato-pilots-priority-deliveries-tests-pay-later-feature","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/24\/zomato-pilots-priority-deliveries-tests-pay-later-feature\/","title":{"rendered":"Zomato pilots priority deliveries, tests \u2018pay later\u2019 feature"},"content":{"rendered":"
\"Zomato<\/div>


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Food delivery<\/a> firm Zomato<\/a> has started piloting priority<\/a> deliveries, enabling users<\/a> to get their orders delivered faster by paying an extra fee of Rs 19-29 per order.
The Gurgaon-based firm is also testing a \u2018pay<\/a> later\u2019 feature for some users. In this case, users can place orders but make the payment any time before the food is delivered, according to information from the company\u2019s app.<\/p>\n
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The extra charge for priority deliveries is applicable to members of the company\u2019s loyalty programme, Zomato<\/a> Gold, as well. <\/p>\n

Users pay for Zomato Gold membership to get benefits such as discounts and free delivery.<\/p>\n

Zomato\u2019s biggest rival, Swiggy, had last year introduced a similar priority delivery service.<\/p>\n

The move comes just days after Zomato increased the platform fee it charges users by 25% to Rs 5. ET was the first to report this development.<\/p>\n

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\"eagdfSgeWRhetzgdn.\"ETtech<\/span><\/figure>\n<\/div>\n

On Wednesday, Zomato shares ended 1.7% lower at Rs 184.40 on the BSE.<\/p>\n

The \u2018pay later\u2019 feature, which is available as an opt-in, allows users to checkout from their cart and make the payment subsequently. However, the option to pay later is restricted to orders up to Rs 9,000.<\/p>\n

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\"ghdnrstezgrfsdvczx.\"ETtech<\/span><\/figure>\n<\/div>\n

The company already offers prepaid payment instruments or wallets in the app. <\/p>\n

In January, Zomato received a nod from the Reserve Bank of India to operate as a payment aggregator. <\/p>\n

ET had reported that the company was not aiming to enter the fintech sector as an independent entity. Instead, it was obtaining financial services licences to enhance its offerings within its ecosystem.<\/p>\n

Zomato did not comment on the developments.<\/p>\n

On January 29, ET reported that the company had tweaked its loyalty programme, Zomato Gold<\/a>, by discontinuing \u2018on-time guarantee\u2019 benefits for memberships purchased or renewed from November 25, 2023.<\/p>\n

The company reported its third consecutive quarterly profit, of Rs 138 crore, for the October-December 2023 period, compared with Rs 36 crore profit in the September quarter and Rs 347 crore loss in the year-ago period.<\/p>\n<\/div>\n


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Food delivery firm Zomato has started piloting priority deliveries, enabling users to get their orders delivered faster by paying an extra fee of Rs 19-29 per order.The Gurgaon-based firm is also testing a \u2018pay later\u2019 feature for some users. In this case, users can place orders but make the payment any time before the food […]<\/p>\n","protected":false},"author":2,"featured_media":34511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/88591548.cms","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[1984,15352,2930,2336,795,37987,15422,25786,7795,712,4206],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/34510"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=34510"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/34510\/revisions"}],"predecessor-version":[{"id":34512,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/34510\/revisions\/34512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/34511"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=34510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=34510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=34510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}