{"id":34651,"date":"2024-04-24T21:55:14","date_gmt":"2024-04-24T21:55:14","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/24\/ai-inside-most-apps-you-use-times-of-india\/"},"modified":"2024-04-24T21:55:14","modified_gmt":"2024-04-24T21:55:14","slug":"ai-inside-most-apps-you-use-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/24\/ai-inside-most-apps-you-use-times-of-india\/","title":{"rendered":"AI inside most apps you use &#8211; Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"352\" src=\"https:\/\/i1.wp.com\/static.toiimg.com\/thumb\/imgsize-23456,msid-109573398,width-600,resizemode-4\/109573398.jpg?fit=600,352&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI inside most apps you use &#8211; Times of India\" title=\"AI inside most apps you use &#8211; Times of India\" \/><\/div><p> <br \/>\n<\/p>\n<div>Mumbai: It is an AI world that we are living in. <br \/>AI is being used by nine in 10 <!-- -->internet users<!-- --> in India, thanks to the enormous computing capabilities on their phones, connectivity, and cloud infrastructure, finds a study by marketing data and analytics firm Kantar. The current AI user base of the country stands at 724 million and is poised to grow at 6% on a year-on-year basis.These are users who have used any of the AI features like image filters, personalised recommendations, and smart devices.<\/p>\n<div data-pos=\"0\" class=\"id-r-component QbQNS undefined  &#10;        \">\n<div><\/div>\n<\/div>\n<p>Social media and fitness apps are taking the lead in terms of driving <!-- -->AI adoption<!-- -->, with the highest number of AI-led features embedded in related applications. <!-- -->Entertainment apps<!-- --> are a close second. AI is also touching <!-- -->digital commerce<!-- --> and pharmacy apps. Kantar anticipates that many more digital commerce and entertainment apps will adopt AI features to enhance the quality of customer experience and stay in line with emerging trends. Adoption remains slow in BFSI, job search and short video apps segments, the study showed. <br \/>Usage of AI tech is expectedly higher among the youth (19-24 years). But those who are 45 and above are also keeping up,with usage for the cohort at about 81%. <br \/>Even as consumers embrace AI, the technology&#8217;s usage is not as rampant among marketers due to privacy and safety concerns, Deepender Rana, executive MD (insights), South Asia and Puneet Avasthi, senior ED (insights), South Asia, at Kantar told TOI in an interaction. About 60% of the organisations surveyed by the firm said that they rarely or never use AI. <br \/>&#8220;There&#8217;s a lot of data but consumers don&#8217;t want to use AI in a manipulative manner and companies are still discovering what are the boundaries of privacy,&#8221; Rana said. Besides, marketers also need to make sure biases don&#8217;t creep into the AI-led recommendations for consumers. <\/div>\n<p><script>!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n          var s = document.createElement('script');\n          s.src=\"https:\/\/survey.survicate.com\/workspaces\/0be6ae9845d14a7c8ff08a7a00bd9b21\/web_surveys.js\";\n          s.async = true;\n          var e = document.getElementsByTagName('script')[0];\n          e.parentNode.insertBefore(s, e);\n        })(window);\n      }\n    }\n    window.TimesApps = window.TimesApps || {};\n    var TimesApps = window.TimesApps;\n    TimesApps.toiPlusEvents = function(config) {\n      var isConfigAvailable = \"toiplus_site_settings\" in f && \"isFBCampaignActive\" in f.toiplus_site_settings && \"isGoogleCampaignActive\" in f.toiplus_site_settings;\n      var isPrimeUser = window.isPrime;\n      if (isConfigAvailable && !isPrimeUser) {\n        loadGtagEvents(f.toiplus_site_settings.isGoogleCampaignActive);\n        loadFBEvents(f.toiplus_site_settings.isFBCampaignActive);\n        loadSurvicateJs(f.toiplus_site_settings.allowedSurvicateSections);\n      } else {\n        var JarvisUrl=\"https:\/\/vsp1jarvispvt.indiatimes.com\/v1\/feeds\/toi_plus\/site_settings\/643526e21443833f0c454615?db_env=published\";\n        window.getFromClient(JarvisUrl, function(config){\n          if (config) {\n            loadGtagEvents(config?.isGoogleCampaignActive);\n            loadFBEvents(config?.isFBCampaignActive);\n            loadSurvicateJs(config?.allowedSurvicateSections);\n          }\n        })\n      }\n    };\n  })(\n    window,\n    document,\n    'script',\n  );<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/ai-inside-most-apps-you-use\/articleshow\/109573396.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: It is an AI world that we are living in. AI is being used by nine in 10 internet users in India, thanks to the enormous computing capabilities on their phones, connectivity, and cloud infrastructure, finds a study by marketing data and analytics firm Kantar. The current AI user base of the country stands [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/thumb\/imgsize-23456,msid-109573398,width-600,resizemode-4\/109573398.jpg","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[38095,6130,920,38094,273,38093,38092,272],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/34651"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=34651"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/34651\/revisions"}],"predecessor-version":[{"id":34653,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/34651\/revisions\/34653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/34652"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=34651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=34651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=34651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}