{"id":3598,"date":"2024-03-18T19:24:11","date_gmt":"2024-03-18T19:24:11","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/03\/18\/jumbotail-raises-rs-151-crore-to-expand-food-and-grocery-marketplace-times-of-india\/"},"modified":"2024-03-18T19:24:11","modified_gmt":"2024-03-18T19:24:11","slug":"jumbotail-raises-rs-151-crore-to-expand-food-and-grocery-marketplace-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/03\/18\/jumbotail-raises-rs-151-crore-to-expand-food-and-grocery-marketplace-times-of-india\/","title":{"rendered":"Jumbotail raises Rs 151 crore to expand food and grocery marketplace &#8211; Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/i0.wp.com\/static.toiimg.com\/photo\/msid-108596144,imgsize-1264134.cms?resize=1280,720&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Jumbotail raises Rs 151 crore to expand food and grocery marketplace &#8211; Times of India\" title=\"Jumbotail raises Rs 151 crore to expand food and grocery marketplace &#8211; Times of India\" \/><\/div>\n<div>Jumbotail, a <!-- -->B2B<!-- --> marketplace for food and grocery, has raised Rs 151 crore led by <!-- -->Artal Asia Heron Rock<!-- -->, Sabre Investment, Arkam Ventures, among others. <!-- -->Jumbotail<!-- --> plans to deploy these funds in scaling its suite of go-to-market products and services for new brands to reach mass market consumers via its kirana store network.<br \/> Jumbotail is building <!-- -->AI tools<!-- --> to grow its customer wallet share by leveraging its sourcing capabilities across FMCG and staples. Ashish<!-- --> Jhina, co-founder, and COO Jumbotail said, \u201cWe will strengthen our leadership position by going deeper into our existing markets and by helping brands reach kiranas with the lowest total cost of activation and the fastest route to market. We expect to be profitable on an operational basis across our entire network before the end of 2024.\u201d<br \/>An estimated 12 million kirana stores in India control more than 95% of the country\u2019s $600 billion food and grocery market. Kiranas have proven to be a lifeline for Indian consumers, and the economic engine for the country. With over 60% of market penetration of kiranas in the cities it serves, Jumbotail has the highest wallet share and monthly purchase frequency of small and mid-sized kirana stores in the industry. The company plans to hire teams in deep sourcing, category management, product management, AI\/ML, and marketing.<\/div>\n<p><script>!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n          var s = document.createElement('script');\n          s.src=\"https:\/\/survey.survicate.com\/workspaces\/0be6ae9845d14a7c8ff08a7a00bd9b21\/web_surveys.js\";\n          s.async = true;\n          var e = document.getElementsByTagName('script')[0];\n          e.parentNode.insertBefore(s, e);\n        })(window);\n      }\n    }\n    window.TimesApps = window.TimesApps || {};\n    var TimesApps = window.TimesApps;\n    TimesApps.toiPlusEvents = function(config) {\n      var isConfigAvailable = \"toiplus_site_settings\" in f && \"isFBCampaignActive\" in f.toiplus_site_settings && \"isGoogleCampaignActive\" in f.toiplus_site_settings;\n      var isPrimeUser = window.isPrime;\n      if (isConfigAvailable && !isPrimeUser) {\n        loadGtagEvents(f.toiplus_site_settings.isGoogleCampaignActive);\n        loadFBEvents(f.toiplus_site_settings.isFBCampaignActive);\n        loadSurvicateJs(f.toiplus_site_settings.allowedSurvicateSections);\n      } else {\n        var JarvisUrl=\"https:\/\/vsp1jarvispvt.indiatimes.com\/v1\/feeds\/toi_plus\/site_settings\/643526e21443833f0c454615?db_env=published\";\n        window.getFromClient(JarvisUrl, function(config){\n          if (config) {\n            loadGtagEvents(config?.isGoogleCampaignActive);\n            loadFBEvents(config?.isFBCampaignActive);\n            loadSurvicateJs(config?.allowedSurvicateSections);\n          }\n        })\n      }\n    };\n  })(\n    window,\n    document,\n    'script',\n  );<\/script><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbotail, a B2B marketplace for food and grocery, has raised Rs 151 crore led by Artal Asia Heron Rock, Sabre Investment, Arkam Ventures, among others. Jumbotail plans to deploy these funds in scaling its suite of go-to-market products and services for new brands to reach mass market consumers via its kirana store network. Jumbotail is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/photo\/msid-108596144,imgsize-1264134.cms","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[6314,6313,6312,6311,985,289,1955,6315,1720,6316,273,6253,6317,506,272],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/3598"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=3598"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/3598\/revisions"}],"predecessor-version":[{"id":3600,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/3598\/revisions\/3600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/3599"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=3598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=3598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=3598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}