{"id":36666,"date":"2024-04-27T04:52:31","date_gmt":"2024-04-27T04:52:31","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/27\/toi-bags-6-awards-for-campaigns-at-inma-2024-times-of-india\/"},"modified":"2024-04-27T04:52:31","modified_gmt":"2024-04-27T04:52:31","slug":"toi-bags-6-awards-for-campaigns-at-inma-2024-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/27\/toi-bags-6-awards-for-campaigns-at-inma-2024-times-of-india\/","title":{"rendered":"TOI bags 6 awards for campaigns at INMA 2024 – Times of India"},"content":{"rendered":"
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MUMBAI: The Times of India has won big at International News Media Association (INMA) 2024, bagging six awards for its campaigns which blended ideas with creativity to spread awareness about issues affecting peoples\u2019 daily lives, such as traffic safety and alternatives to single-use plastic.
The INMA competition, which evaluates news media companies across two segments of national brands and regional brands, attracted 771 entries from 245 news media brands in 43 countries.<\/p>\n
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TOI<\/span>\u2019s \u2018Roads So Annoying\u2019 campaign, focused on Chennai traffic, which aimed at highlighting traffic issues using sarcasm and vital content, won three awards under the categories of best public relations or community service campaign, best use of social media and best use of print.
The \u2018Roads So Annoying\u2019 campaign increasedChennai\u2019s traffic awareness, with 22 million social engagements and chief minister and other celebrities retweeting the campaign. Traffic challans jumped to 202,000, an 89% hike, with 25,000 for stop line violations, and 565 new stop lines, reflecting the campaign\u2019s success in improving traffic adherence.
The \u2018Unplastic India\u2019 campaign, which focused on creating public awareness around the ban on the use of single-use plastic and educating about alternatives, bagged two awards. It was the winner in the \u2018best use of print\u2019 category and finished second in \u2018best public service or community service campaign\u2019.
The campaign used a series of startling \u2014 even shocking \u2014 images of sea animals to stun readers to read more about the issue and identify solutions for the same. To build a habit of environment-friendly choices, 21 tips were shared in the newspaper to eliminate single-use plastic over 21 days. The key call to action \u2014 signing an online pledge to eliminate single-use plastic \u2014 saw participation from over five lakh people.
TOI\u2019s<\/span> \u2018I am Kolkata\u2019 campaign bagged an award for best use of generative AI in customer facing products. The \u2018I am Kolkata\u2019 campaign allowed the city\u2019s residents to share their phrases on Kolkata, which they often describe as an emotion, adding a touch of personalisation.
For those who were finding it difficult to stitch their words together, a ChatGPT plugin was incorporated in the \u2018I am Kolkata\u2019 website, which gave phrases on the city, based on the inputs given. People of Kolkata engaged digitally, giving a reach of 18 million, 7.5 million engagements, and 25.4 million video views.<\/div>\n