{"id":37125,"date":"2024-04-27T20:41:57","date_gmt":"2024-04-27T20:41:57","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/27\/apple-intensifies-talks-with-openai-for-genai-features\/"},"modified":"2024-04-27T20:41:57","modified_gmt":"2024-04-27T20:41:57","slug":"apple-intensifies-talks-with-openai-for-genai-features","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/04\/27\/apple-intensifies-talks-with-openai-for-genai-features\/","title":{"rendered":"Apple intensifies talks with OpenAI for GenAI features"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/i1.wp.com\/img.etimg.com\/photo\/msid-42031747\/et-logo.jpg?fit=300,225&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Apple intensifies talks with OpenAI for GenAI features\" title=\"Apple intensifies talks with OpenAI for GenAI features\" \/><\/div><p> <br \/>\n<\/p>\n<div data-brcount=\"13\">NEW YORK: <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/apple\" target=\"_blank\" rel=\"noopener\">Apple<\/a> has renewed discussions with <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/openai\" target=\"_blank\" rel=\"noopener\">OpenAI<\/a> about using the startup&#8217;s technology to power some new features coming to the <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/iphone\" target=\"_blank\" rel=\"noopener\">iPhone<\/a> later this year, according to people familiar with the matter.<br \/><!--\/article_liveblog.cms?msid=107107653potime:1-->The two companies have begun discussing terms of a possible agreement and how the OpenAI features would be integrated into Apple&#8217;s iOS 18, the next iPhone operating system, said the people, who asked not to be identified because the deliberations are private.<\/p>\n<div class=\"sectionemeritus_table\">\n<div id=\"courseTableBox\">\n<h3>Elevate Your Tech Prowess with High-Value Skill Courses<\/h3>\n<table>\n<tbody>\n<tr>\n<th>Offering College<\/th>\n<th>Course<\/th>\n<th>Website<\/th>\n<\/tr>\n<tr>\n<td style=\"width:28%\">Indian School of Business<\/td>\n<td>ISB Professional Certificate in Product Management<\/td>\n<td style=\"text-align:center; vertical-align:middle;width:20%; padding-left:0\"><a data-ga-onclick=\"Emeritus_edit_articles_click#109653950#tech\" target=\"_blank\" rel=\"nofollow sponsored noopener\" class=\"btn btn_visit\" href=\"https:\/\/programs.emeritus.org\/isb\/professional-certificate-in-product-management\/index.php?utm_source=timeset&amp;utm_medium=affiliate&amp;utm_campaign=times_et_article_textcta_edit&amp;utm_content=109653950\">Visit<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width:28%\">MIT<\/td>\n<td>MIT Technology Leadership and Innovation<\/td>\n<td style=\"text-align:center; vertical-align:middle;width:20%; padding-left:0\"><a data-ga-onclick=\"Emeritus_edit_articles_click#109653950#tech\" target=\"_blank\" rel=\"nofollow sponsored noopener\" class=\"btn btn_visit\" href=\"https:\/\/executive-ed.xpro.mit.edu\/technology-leadership-and-innovation?utm_source=timeset&amp;utm_medium=affiliate&amp;utm_campaign=times_et_article_textcta_edit&amp;utm_content=109653950\">Visit<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width:28%\">Indian School of Business<\/td>\n<td>ISB Product Management<\/td>\n<td style=\"text-align:center; vertical-align:middle;width:20%; padding-left:0\"><a data-ga-onclick=\"Emeritus_edit_articles_click#109653950#tech\" target=\"_blank\" rel=\"nofollow sponsored noopener\" class=\"btn btn_visit\" href=\"https:\/\/online-er.isb.edu\/product-management\/index.php?utm_source=timeset&amp;utm_medium=affiliate&amp;utm_campaign=times_et_article_textcta_edit&amp;utm_content=109653950\">Visit<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><!--\/widget_emirituscourse_table.cms?courseFlatStructure=true&jumpText=NO&articlemsid=109653950&sectionname=tech&tableheading=Elevate Your Tech Prowess with High-Value Skill Coursespotime:26--><\/div>\n<p>The move marks a reopening of dialogue between the companies. Apple had talked to OpenAI about a deal earlier this year, though work between the two parties had been minimal since then. Apple also remains in discussions with Alphabet&#8217;s <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/google\" target=\"_blank\" rel=\"noopener\">Google<\/a> about licensing that company&#8217;s Gemini chatbot. Apple hasn&#8217;t made a final decision on which partners it will use, and there&#8217;s no guarantee that a deal will be worked out. It&#8217;s possible that the company ultimately reaches an agreement with both OpenAI and Google &#8211; or picks another provider entirely. Representatives for Apple, OpenAI and Google declined to comment.<\/p>\n<p>The next iPhone operating system will include several new features based on Apple&#8217;s in-house large language model &#8211; AI software that can generate human-sounding text &#8211; but the company also has been seeking partners to power a chatbot-like feature akin to OpenAI&#8217;s ChatGPT.<\/p>\n<div data-align=\"\" data-msid=\"109654045\" data-type=\"image\" class=\"midImg clearfix\">\n<figure class=\"imgBg\"><\/figure>\n<\/div>\n<p>Bloomberg first reported in March on the discussions, which have included AI startup Anthropic as well. The latest development comes about a month and a half before Apple&#8217;s Worldwide Developers Conference, where it&#8217;s poised to introduce new AI software and services. The company is planning to tout its features as more seamlessly integrated into its devices than rival AI offerings, with better privacy protections.<\/p>\n<p><\/p>\n<div class=\"storyCollection\">\n<section data-grx-impression=\"Articleshow Blocker#Scroll#testimonial\" style=\"padding:0px;margin-top:5px;background-color: #fff4f2;\" id=\"testimonialListing1\" class=\"container testimonial\">\n<div class=\"testomonial_wrapper\">\n<div class=\"overh\">\n<h3>Discover the stories of your interest<\/h3>\n<\/div>\n<div style=\"top: 15px;display: flex;align-items: center;justify-content: center;\" class=\"nextprev-btn\"><span class=\"prev-btn leftA disable\"><img decoding=\"async\" src=\"https:\/\/img.etimg.com\/photo\/88591548.cms\"\/><\/span><span class=\"next-btn rightA\"><img decoding=\"async\" src=\"https:\/\/img.etimg.com\/photo\/88591548.cms\"\/><\/span><\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--\/tech_brief_widget.cms?msid=87862328potime:1-->Last year, Cook said he personally uses OpenAI&#8217;s ChatGPT but indicated that there were &#8220;a number of issues that need to be sorted.&#8221;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/economictimes.indiatimes.com\/tech\/technology\/apple-intensifies-talks-with-openai-for-genai-features\/articleshow\/109653950.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Apple has renewed discussions with OpenAI about using the startup&#8217;s technology to power some new features coming to the iPhone later this year, according to people familiar with the matter.The two companies have begun discussing terms of a possible agreement and how the OpenAI features would be integrated into Apple&#8217;s iOS 18, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/msid-42031747\/et-logo.jpg","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[828,3837,9809,1098,6408,826,1101,66],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/37125"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=37125"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/37125\/revisions"}],"predecessor-version":[{"id":37127,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/37125\/revisions\/37127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/37126"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=37125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=37125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=37125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}