{"id":42050,"date":"2024-05-03T13:10:22","date_gmt":"2024-05-03T13:10:22","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/05\/03\/apple-reports-biggest-drop-in-iphone-sales-since-early-months-of-pandemic-and-reveals-ai-plans\/"},"modified":"2024-05-03T13:10:22","modified_gmt":"2024-05-03T13:10:22","slug":"apple-reports-biggest-drop-in-iphone-sales-since-early-months-of-pandemic-and-reveals-ai-plans","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/05\/03\/apple-reports-biggest-drop-in-iphone-sales-since-early-months-of-pandemic-and-reveals-ai-plans\/","title":{"rendered":"Apple reports biggest drop in iPhone sales since early months of pandemic – and reveals AI plans"},"content":{"rendered":"
\"Apple<\/div>


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Tech giant Apple has recorded the biggest drop in iPhone sales since the early months of the COVID pandemic.<\/p>\n

Sales for January to March were down 10% on the same period last year – something not seen since the 2020 iPhone model was delayed due to lockdown factory closures.<\/p>\n

Overall, Apple<\/a><\/strong> earned $90.8bn (\u00a372.4bn) in the latest quarter – down 4% from a year ago. It was the fifth consecutive three-month period that the company’s revenue dipped from the previous year.<\/p>\n

Apple’s profit in the past quarter was $23.64bn (\u00a318.85bn) – a 2% dip from a year ago.<\/p>\n

It was good news, however, for the overall value of the company as its share price rose nearly 7% after investors had expected a bigger drop in sales.<\/p>\n

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Please use Chrome browser for a more accessible video player<\/p>\n

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March: Apple accused of locking out rivals<\/span>
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Meanwhile, Apple chief executive Tim Cook has discussed how the company is set to use artificial intelligence (AI).<\/p>\n

While rival Samsung introduced phones that can feature AI, including generative AI chatbots, Apple has yet to announce how it will be embedded into its iPhones.<\/p>\n

The next iPhone is expected to feature AI microchips and bigger screens.<\/p>\n

Apple <\/strong>will reveal the newest software when it holds its annual developers’ conference in June.<\/p>\n

Read more:<\/strong>
Apple given \u00a31.5bn fine<\/strong><\/a>
Apple sued for ‘having illegal monopoly on smartphones’<\/strong><\/a><\/p>\n

Generative AI could power phones to write software code, essays or create images based on a prompt by users.<\/p>\n

Mr Cook said the company feels “very bullish about our opportunity in generative AI and we’re making significant investments”, adding: “We’re looking forward to sharing some very exciting things.”<\/p>\n<\/p><\/div>\n


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Tech giant Apple has recorded the biggest drop in iPhone sales since the early months of the COVID pandemic. Sales for January to March were down 10% on the same period last year – something not seen since the 2020 iPhone model was delayed due to lockdown factory closures. Overall, Apple earned $90.8bn (\u00a372.4bn) in […]<\/p>\n","protected":false},"author":2,"featured_media":42051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/e3.365dm.com\/23\/12\/768x432\/skynews-apple-apple-logo_6404792.jpg?20231226214649","fifu_image_alt":"","footnotes":""},"categories":[607],"tags":[828,1424,9505,1402,826,31,2603,1925,1905,1185,2022],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/42050"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=42050"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/42050\/revisions"}],"predecessor-version":[{"id":42052,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/42050\/revisions\/42052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/42051"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=42050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=42050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=42050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}