{"id":47928,"date":"2024-05-10T17:14:07","date_gmt":"2024-05-10T17:14:07","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/05\/10\/flipkart-introduces-simplified-rate-card-policy-for-sellers-times-of-india\/"},"modified":"2024-05-10T17:14:07","modified_gmt":"2024-05-10T17:14:07","slug":"flipkart-introduces-simplified-rate-card-policy-for-sellers-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/05\/10\/flipkart-introduces-simplified-rate-card-policy-for-sellers-times-of-india\/","title":{"rendered":"Flipkart introduces simplified rate card policy for sellers &#8211; Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/i2.wp.com\/static.toiimg.com\/photo\/msid-110017423,imgsize-85308.cms?resize=1280,720&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Flipkart introduces simplified rate card policy for sellers &#8211; Times of India\" title=\"Flipkart introduces simplified rate card policy for sellers &#8211; Times of India\" \/><\/div>\n<div>MUMBAI: In what may pave way for better deals for <!-- -->consumers<!-- --> on Flipkart going ahead, the Walmart owned company on Friday announced a new rate card policy for <!-- -->sellers<!-- --> which aims to reduce their <!-- -->operating costs<!-- --> and provide them with <!-- -->incentives<!-- -->. Much of the benefits can be availed by sellers selling popular categories like lifestyle, books and general merchandise, home, furnishings, electronics and accessories.\u201cWith the implementation of the new rate card, Flipkart aims to maintain its position as an affordable shopping destination for customers. The revisions are designed to optimise seller costs while ensuring competitive pricing and value for consumers,\u201d the company said in a blog. If sellers get cost advantage, they are likely to pass on benefits to consumers leading to reduced prices.<br \/>The new rate card will be effective from May 18. As part of the incentives, Flipkart will now also allow sellers the option of express air deliveries, thereby expediting their shipments to consumers. \u201cWhile the exact financial impact of the rate card revisions on Flipkart\u2019s revenue and profitability may vary, the overall objective is to drive sustainable growth for both sellers and the platform,\u201d the company said. Flipkart and Amazon drive bulk of India\u2019s e-commerce transactions; analysts at JM Financial pegs Flipkart\u2019s e-commerce market share at 47% followed by Amazon\u2019s at 42%. Meesho holds the rest.<br \/>\u201cThis rate card redesign is part of Flipkart\u2019s broader initiative to streamline operations and offer robust support to our vast network of sellers across India. These changes will improve the ease of doing business and amplify potential market reach and consumer engagement,\u201d said Rakesh Krishnan, vice-president and head of marketplace at Flipkart.<\/div>\n<p><script>!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n          var s = document.createElement('script');\n          s.src=\"https:\/\/survey.survicate.com\/workspaces\/0be6ae9845d14a7c8ff08a7a00bd9b21\/web_surveys.js\";\n          s.async = true;\n          var e = document.getElementsByTagName('script')[0];\n          e.parentNode.insertBefore(s, e);\n        })(window);\n      }\n    }\n    window.TimesApps = window.TimesApps || {};\n    var TimesApps = window.TimesApps;\n    TimesApps.toiPlusEvents = function(config) {\n      var isConfigAvailable = \"toiplus_site_settings\" in f && \"isFBCampaignActive\" in f.toiplus_site_settings && \"isGoogleCampaignActive\" in f.toiplus_site_settings;\n      var isPrimeUser = window.isPrime;\n      if (isConfigAvailable && !isPrimeUser) {\n        loadGtagEvents(f.toiplus_site_settings.isGoogleCampaignActive);\n        loadFBEvents(f.toiplus_site_settings.isFBCampaignActive);\n        loadSurvicateJs(f.toiplus_site_settings.allowedSurvicateSections);\n      } else {\n        var JarvisUrl=\"https:\/\/vsp1jarvispvt.indiatimes.com\/v1\/feeds\/toi_plus\/site_settings\/643526e21443833f0c454615?db_env=published\";\n        window.getFromClient(JarvisUrl, function(config){\n          if (config) {\n            loadGtagEvents(config?.isGoogleCampaignActive);\n            loadFBEvents(config?.isFBCampaignActive);\n            loadSurvicateJs(config?.allowedSurvicateSections);\n          }\n        })\n      }\n    };\n  })(\n    window,\n    document,\n    'script',\n  );<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/flipkart-introduces-simplified-rate-card-policy-for-sellers\/articleshow\/110017427.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI: In what may pave way for better deals for consumers on Flipkart going ahead, the Walmart owned company on Friday announced a new rate card policy for sellers which aims to reduce their operating costs and provide them with incentives. Much of the benefits can be availed by sellers selling popular categories like lifestyle, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/photo\/msid-110017423,imgsize-85308.cms","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[289,226,2438,3578,48499,20194,273,5658,48498,505,3176,24141,35106,272],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/47928"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=47928"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/47928\/revisions"}],"predecessor-version":[{"id":47930,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/47928\/revisions\/47930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/47929"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=47928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=47928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=47928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}