{"id":49874,"date":"2024-05-14T02:30:38","date_gmt":"2024-05-14T02:30:38","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/05\/14\/how-television-advertising-lost-its-relevance\/"},"modified":"2024-05-14T02:30:38","modified_gmt":"2024-05-14T02:30:38","slug":"how-television-advertising-lost-its-relevance","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/05\/14\/how-television-advertising-lost-its-relevance\/","title":{"rendered":"How Television Advertising Lost Its Relevance"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"369\" src=\"https:\/\/i0.wp.com\/images.wsj.net\/im-958909\/medium?fit=553,369&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How Television Advertising Lost Its Relevance\" title=\"How Television Advertising Lost Its Relevance\" \/><\/div>\n<p>Brands turn to retailers, Google, Meta and TikTok for additional reach. \u201cThere is no longer that single lever you can pull.\u201d<br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.wsj.com\/articles\/streaming-was-supposed-to-rescue-the-ailing-tv-ad-business-it-hasnt-9fa2d855?mod=pls_whats_news_us_business_f\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands turn to retailers, Google, Meta and TikTok for additional reach. \u201cThere is no longer that single lever you can pull.\u201d Source link<\/p>\n","protected":false},"author":2,"featured_media":49875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/images.wsj.net\/im-958909\/medium","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[7974,3131,33983,23481],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/49874"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=49874"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/49874\/revisions"}],"predecessor-version":[{"id":49876,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/49874\/revisions\/49876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/49875"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=49874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=49874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=49874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}