{"id":66242,"date":"2024-06-05T12:17:11","date_gmt":"2024-06-05T12:17:11","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/06\/05\/mcdonalds-loses-right-to-chicken-big-mac-name\/"},"modified":"2024-06-05T12:17:12","modified_gmt":"2024-06-05T12:17:12","slug":"mcdonalds-loses-right-to-chicken-big-mac-name","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/06\/05\/mcdonalds-loses-right-to-chicken-big-mac-name\/","title":{"rendered":"McDonald’s loses right to chicken Big Mac name"},"content":{"rendered":"
\"McDonald’s<\/div>


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McDonald’s no longer has the exclusive right to use the label “Big Mac” in reference to chicken burgers sold in the European Union after a ruling by the EU’s highest court.<\/p>\n

The American fast-food chain popularised the nickname for large burger sandwiches, registering it as a trademark in the EU in 1996.<\/p>\n

But following a legal challenge from a rival chain in Ireland, other companies will now be free to use the name “Big Mac” to sell poultry products in the EU.<\/p>\n

The European Court of Justice found that McDonald’s could not show it had made genuine use of the trademark for a continuous period of five years.<\/p>\n

“McDonald’s loses the EU trade mark ‘Big Mac’ in respect of poultry products,” the judges ruled.<\/p>\n

McDonald’s noted in a statement that the court’s decision did not affect its right to use the “Big Mac” trademark.<\/p>\n

But it does open the door for other chains to use the name, including Supermac, the firm that brought the challenge.<\/p>\n

Supermac, founded in 1978 in Galway, sells beef and chicken burgers and chicken nuggets at more than 100 red and white branded outlets across Ireland.<\/p>\n<\/div>\n

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It has been embroiled in a seven-year legal battle<\/a> with the US chain over the right to use brand terms including “Mac”.<\/p>\n

Supermac’s managing director, Pat McDonagh, said the ruling displayed a “common-sense approach to the use of trademarks by large multi-nationals”. <\/p>\n

Supermac accuses McDonald’s of “bullying” smaller firms through the defence of its trademarks, aiming to stifle competition.<\/p>\n

“We knew when we took on this battle that it was a David versus Goliath scenario,” Mr McDonagh said.<\/p>\n

“We wholeheartedly welcome this judgement as a vindication of small businesses everywhere that stand up to powerful global entities.”<\/p>\n

McDonald’s said: “Our iconic Big Mac is loved by customers all across Europe, and we\u2019re excited to continue to proudly serve local communities, as we have done for decades.” <\/p>\n

The chain did not say whether it planned to appeal against the decision.<\/p>\n<\/div>\n


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McDonald’s no longer has the exclusive right to use the label “Big Mac” in reference to chicken burgers sold in the European Union after a ruling by the EU’s highest court. The American fast-food chain popularised the nickname for large burger sandwiches, registering it as a trademark in the EU in 1996. But following a […]<\/p>\n","protected":false},"author":2,"featured_media":66243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/c4f0\/live\/602a1790-2328-11ef-b04e-375672a6fc86.jpg","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[995,173,7343,20305,1680],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/66242"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=66242"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/66242\/revisions"}],"predecessor-version":[{"id":66244,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/66242\/revisions\/66244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/66243"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=66242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=66242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=66242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}