{"id":93528,"date":"2024-07-12T19:19:12","date_gmt":"2024-07-12T19:19:12","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/12\/whatsapp-inks-deal-with-tanla-to-detect-and-curb-scams\/"},"modified":"2024-07-12T19:19:12","modified_gmt":"2024-07-12T19:19:12","slug":"whatsapp-inks-deal-with-tanla-to-detect-and-curb-scams","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/12\/whatsapp-inks-deal-with-tanla-to-detect-and-curb-scams\/","title":{"rendered":"WhatsApp inks deal with Tanla to detect and curb scams"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"314\" src=\"https:\/\/i0.wp.com\/img.etimg.com\/photo\/msid-111697916,imgsize-6186.cms?fit=420,314&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"WhatsApp inks deal with Tanla to detect and curb scams\" title=\"WhatsApp inks deal with Tanla to detect and curb scams\" \/><\/div>\n<div data-brcount=\"8\">Meta Platforms-owned <a data-ga-onclick=\"Inarticle articleshow link click#News#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/whatsapp\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a> has inked a collaborative pact with <a data-ga-onclick=\"Inarticle articleshow link click#News#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/communications-services-company\" target=\"_blank\" rel=\"noopener\">communications services company<\/a> Tanla Platforms to identify <a data-ga-onclick=\"Inarticle articleshow link click#News#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/fraudulent-phone-numbers\" target=\"_blank\" rel=\"noopener\">fraudulent phone numbers<\/a> in an attempt to boost efforts at controlling <a data-ga-onclick=\"Inarticle articleshow link click#News#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/scams\" target=\"_blank\" rel=\"noopener\">scams<\/a> over its messaging platform, a top executive close to the companies said.<\/p>\n<p><!--\/article_liveblog.cms?msid=105115637&pos=toppotime:2-->&#8220;Given that WhatsApp is an end-to-end encrypted channel, external signals are crucial for the platform to proactively identify a scam account and take down before any user falls in the trap of fraud messages or suspicious weblinks,&#8221; the person cited said.<\/p>\n<p>He added that banking and telecommunications channels handling text messages and voice calling customer services can offer these crucial insights to over-the-top platforms like WhatsApp, and accordingly, the collaboration will majorly weed-out malfactors.<\/p>\n<p>As per the partnership, Tanla&#8217;s AI-based anti-phishing solution Wisely ATP, which gathers intelligence on 10-digit numbers and malicious URLs, will share real-time signals to WhatsApp on the propensity of fraud. WhatsApp will act on the data shared anonymously after its own due-diligence. At press time, <a href=\"https:\/\/economictimes.indiatimes.com\/tanla-platforms-ltd\/stocks\/companyid-5351.cms\" data-ga-onclick=\"Inarticle articleshow link click#News#href\" target=\"_blank\" rel=\"noopener\">Tanla Platforms<\/a> and Meta did not respond to ET&#8217;s queries. As per the telecom regulator&#8217;s June 13, 2023 directive, telecom companies are mandated to implement artificial intelligence\/machine learning (AI\/ML) solutions to detect senders of suspicious SMSes. <\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/economictimes.indiatimes.com\/news\/india\/whatsapp-inks-deal-with-tanla-to-detect-and-curb-scams\/articleshow\/111697916.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Platforms-owned WhatsApp has inked a collaborative pact with communications services company Tanla Platforms to identify fraudulent phone numbers in an attempt to boost efforts at controlling scams over its messaging platform, a top executive close to the companies said. &#8220;Given that WhatsApp is an end-to-end encrypted channel, external signals are crucial for the platform [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":93529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/msid-111697916,imgsize-6186.cms","fifu_image_alt":"","footnotes":""},"categories":[602],"tags":[79775,651,2294,6401,79774,9696,2016,9453,79776,79773,3197],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/93528"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=93528"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/93528\/revisions"}],"predecessor-version":[{"id":93530,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/93528\/revisions\/93530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/93529"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=93528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=93528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=93528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}