{"id":93738,"date":"2024-07-13T04:47:13","date_gmt":"2024-07-13T04:47:13","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/13\/fb-dominates-tv-advertising-volumes-in-q1-2024-delhi-news-times-of-india\/"},"modified":"2024-07-13T04:47:13","modified_gmt":"2024-07-13T04:47:13","slug":"fb-dominates-tv-advertising-volumes-in-q1-2024-delhi-news-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/13\/fb-dominates-tv-advertising-volumes-in-q1-2024-delhi-news-times-of-india\/","title":{"rendered":"F&#038;B dominates TV advertising volumes in Q1 2024 | Delhi News &#8211; Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/i0.wp.com\/static.toiimg.com\/thumb\/msid-111702556,imgsize-1341076,width-400,height-225,resizemode-72\/111702556.jpg?fit=400,225&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"F&#038;B dominates TV advertising volumes in Q1 2024 | Delhi News &#8211; Times of India\" title=\"F&#038;B dominates TV advertising volumes in Q1 2024 | Delhi News &#8211; Times of India\" \/><\/div><p> <br \/>\n<\/p>\n<div>\n<div class=\"MwN2O\">\n<div class=\"T22zO\">\n<section class=\"D3Wk1  clearfix id-r-component leadmedia undefined undefined  VtlfQ\" style=\"top:0px\">\n<div class=\"D3Wk1\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"zPaFh\">\n<div class=\"wJnIp\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<p>NEW DELHI: Cleanliness and hygiene seem to be occupying our mindspace, with <!-- -->advertisers<!-- --> keenly tapping into this trend. Toilet soaps and floor cleaners dominate <!-- -->TV advertising<!-- --> volumes, maintaining their <!-- -->top position<!-- --> y-o-y, even as the top 10 categories collectively added 33% share of ad volumes during the first quarter (Jan-March) this year.<br \/>The food &amp; beverages sector solidified its top position with a 26% share in the quarter, surpassing its performance from 22% in the corresponding period last year.It was followed by <!-- -->personal care<!-- -->, with a 15% share, and services at 12%. Among top 10 categories, two were from the personal care\/personal hygiene sector. General entertainment content (GEC), which includes soap operas and reality shows and news among the genres cornered a majority 55% of ad volumes, the TAM data said. Overall, TV advertising volumes for Jan-March decreased 4% y-o-y, the latest data from AdEx India, a division of TAM Media Research said.<\/p>\n<div data-pos=\"0\" class=\"id-r-component QbQNS undefined  &#10;        \">\n<div><img decoding=\"async\" alt=\"F&amp;B solidifies top position in ad volumes\" msid=\"111699986\" width=\"600\" title=\"\" placeholdersrc=\"https:\/\/static.toiimg.com\/photo\/83033472.cms\" imgsize=\"23456\" resizemode=\"4\" offsetvertical=\"0\" placeholdermsid=\"\" type=\"thumb\" class=\"\" src=\"https:\/\/static.toiimg.com\/thumb\/imgsize-23456,msid-111699986,width-600,resizemode-4\/111699986.jpg\" data-api-prerender=\"true\"\/><\/div>\n<\/div>\n<p>Among companis, Hindustan Unilever &amp; Reckitt Benckiser (India) retained their rank as top advertisers, with PepsiCo India and GlaxoSmithkline being the new entrants this year. TAM AdEx monitors over 600 TV channels to understand the advertising trends in terms of top spenders \u2014 categories, advertisers and brands. Among growing categories, mutual funds experienced a nine-fold increase this year.<br \/>Over 165 top-growing categories witnessed positive growth during the quarter. Among top growing categories, milk beverages witnessed the highest increase of 27% in ad volumes. Further, wafers, tea and cement were the other growing sectors in the list. The major mover during this period was tea, which moved up to ninth slot from 14th in Jan-March 2023. <br \/>During calendar 2023, toilet soaps and floor cleaners retained their top slots with a 7% and 4% ad volumes\u2019 share respectively over 2022. Biscuits jumped to the seventh position in the year, compared to its 10th position in 2022. Toilet soaps among categories showed the highest increase in ad volumes with a growth of 56% year on year. Reckitt Benckiser (India) and Hindustan Unilever were among the top advertisers on TV for the calendar year, the data said.<\/p>\n<p>We also published the following articles recently<\/p>\n<p><\/p>\n<div data-type=\"in_view\" class=\"XVY2D  \"><a href=\"https:\/\/timesofindia.indiatimes.com\/city\/bengaluru\/karnataka-swimming-association-introduces-new-age-categories-for-state-championships\/articleshow\/111524985.cms\" frmappuse=\"1\"><strong>KSA adds more categories to age-group events<\/strong><\/a><br \/><span>Discover the latest updates from the Karnataka Swimming Association as they introduce a revamped age-group system in state championships to nurture young talent. With increased participation and events, the new format aims to boost competitive opportunities for swimmers in Karnataka.<\/span><\/div>\n<\/div>\n<p><script>\nvar _mfq = window._mfq || [];\n_mfq.push([\"setVariable\", \"toi_titan\", window.location.href]);\n!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n         function setAttributes() {\n                    var prime_user_status = window.isPrime ? 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Toilet soaps and floor cleaners dominate TV advertising volumes, maintaining their top position y-o-y, even as the top 10 categories collectively added 33% share of ad volumes during the first quarter (Jan-March) this year.The food &amp; beverages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":93739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/thumb\/msid-111702556,imgsize-1341076,width-400,height-225,resizemode-72\/111702556.jpg","fifu_image_alt":"","footnotes":""},"categories":[604],"tags":[10942,7974,79902,2921,11260,11259,11261,11262,4912,273,271,8821,272,11263,79901,79900,14785],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/93738"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=93738"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/93738\/revisions"}],"predecessor-version":[{"id":93740,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/93738\/revisions\/93740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/93739"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=93738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=93738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=93738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}