{"id":97034,"date":"2024-07-18T11:43:27","date_gmt":"2024-07-18T11:43:27","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/18\/virat-kohli-surpasses-shah-rukh-khan-ranveer-singh-to-become-the-most-valued-cricket-news-times-of-india\/"},"modified":"2024-07-18T11:43:28","modified_gmt":"2024-07-18T11:43:28","slug":"virat-kohli-surpasses-shah-rukh-khan-ranveer-singh-to-become-the-most-valued-cricket-news-times-of-india","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/18\/virat-kohli-surpasses-shah-rukh-khan-ranveer-singh-to-become-the-most-valued-cricket-news-times-of-india\/","title":{"rendered":"Virat Kohli surpasses Shah Rukh Khan, Ranveer Singh to become the most valued&#8230; | Cricket News &#8211; Times of India"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/i1.wp.com\/static.toiimg.com\/photo\/msid-111834846,imgsize-77264.cms?fit=1280,720&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Virat Kohli surpasses Shah Rukh Khan, Ranveer Singh to become the most valued&#8230; | Cricket News &#8211; Times of India\" title=\"Virat Kohli surpasses Shah Rukh Khan, Ranveer Singh to become the most valued&#8230; | Cricket News &#8211; Times of India\" \/><\/div>\n<div>NEW DELHI: Indian <a href=\"https:\/\/timesofindia.indiatimes.com\/sports\/cricket\" styleobj=\"[object Object]\" class=\"\" frmappuse=\"1\">cricket<\/a> icon <!-- -->Virat Kohli<!-- --> has surpassed Bollywood superstars <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/shah-rukh-khan\" styleobj=\"[object Object]\" class=\"\" frmappuse=\"1\">Shah Rukh Khan<\/a> and <!-- -->Ranveer Singh<!-- --> to become India&#8217;s most valued celebrity.<br \/>According to Kroll\u2019s Celebrity Brand Valuation Report 2023, Kohli&#8217;s <!-- -->brand value<!-- --> has surged by 29%, reaching an impressive $227.9 million. This significant increase propels Kohli to the top spot on the list of India&#8217;s most valuable celebrities.<br \/>The report sheds light on intriguing patterns within the realm of <!-- -->celebrity endorsements<!-- -->, showcasing a notable uptick in the engagement of celebrities with brands. <br \/>In a year-over-year comparison, the top 20 celebrities experienced a 14.2% increase in the number of brand endorsements they secured, a trend attributed to the expanding emphasis on television and digital platforms for advertising purposes.<br \/>Virat Kohli continues to dominate the endorsement landscape, commanding a brand value of $227.9 million, thereby securing the highest position.<br \/>Ranveer Singh, with a brand value of $203.1 million, occupies the second rank, indicating a slight shift from his previous standing.<br \/>Shah Rukh Khan has made significant strides, ascending to the third position with a brand value of $120.7 million, which marks a substantial climb and highlights his enduring appeal and marketability.<br \/>Akshay Kumar<!-- --> remains in the fourth spot, with a brand value assessment of $111.7 million, reflecting a steady hold within the industry.<br \/>Alia Bhatt<!-- --> continues to be a prominent figure, maintaining her fifth position with a brand value of $101.1 million, showcasing her consistent influence in the endorsement sphere.<\/div>\n<p><script>\nvar _mfq = window._mfq || [];\n_mfq.push([\"setVariable\", \"toi_titan\", window.location.href]);\n!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) {\n      if (!isFBCampaignActive) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        if (f.fbq) return;\n        n = f.fbq = function() {\n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        };\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    };\n    function loadGtagEvents(isGoogleCampaignActive) {\n      if (!isGoogleCampaignActive) {\n        return;\n      }\n      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) {\n        return;\n      }\n      (function(f, b, e, v, n, t, s) {\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      })(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    };\n    function loadSurvicateJs(allowedSurvicateSections = []){\n      const section =  window.location.pathname.split('\/')[1]\n      const isHomePageAllowed = window.location.pathname === '\/' && allowedSurvicateSections.includes('homepage')\n      if(allowedSurvicateSections.includes(section) || isHomePageAllowed){\n        (function(w) {\n         function setAttributes() {\n                    var prime_user_status = window.isPrime ? 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This significant increase propels Kohli to the top spot on the list of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":97035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/static.toiimg.com\/photo\/msid-111834846,imgsize-77264.cms","fifu_image_alt":"","footnotes":""},"categories":[605],"tags":[2715,1519,58217,82124,270,273,870,3272,271,5925,5921,1423,1422,1420,347,10608,272,33948,3271,3268],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/97034"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=97034"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/97034\/revisions"}],"predecessor-version":[{"id":97036,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/97034\/revisions\/97036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/97035"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=97034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=97034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=97034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}