{"id":99416,"date":"2024-07-22T10:31:25","date_gmt":"2024-07-22T10:31:25","guid":{"rendered":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/22\/from-corporate-to-content-how-young-hyderabadi-creators-are-rewriting-career-rules\/"},"modified":"2024-07-22T10:31:25","modified_gmt":"2024-07-22T10:31:25","slug":"from-corporate-to-content-how-young-hyderabadi-creators-are-rewriting-career-rules","status":"publish","type":"post","link":"https:\/\/news.talkwithrattan.com\/index.php\/2024\/07\/22\/from-corporate-to-content-how-young-hyderabadi-creators-are-rewriting-career-rules\/","title":{"rendered":"From Corporate to Content: How young Hyderabadi creators are rewriting career rules"},"content":{"rendered":"
\"From<\/div>\n
Hyderabad<\/a>‘s young professionals are redefining their careers by turning to social media platforms<\/a> like Instagram and YouTube. These content creators<\/a>, primarily aged between 20 and 30, have moved away from traditional corporate roles to create engaging content in various niches such as fashion, food, travel, lifestyle, and comedy, as reported by TOI.Surge in Demand and Earnings<\/strong>
With the rise of social media influencers, advertising agencies are increasingly seeking collaborations for brand launches, movie promotions, and social causes. Despite the high asking prices\u2014ranging from Rs 5,000 to Rs 1 lakh per gig depending on the influencer’s follower base and reach\u2014these collaborations are in high demand. The creator economy in India is currently valued at over USD 146 million, and post-pandemic, Hyderabad has become a significant player, with over 500 new creators joining the fray.Monetary and Non-Monetary Benefits<\/strong>
Content creators enjoy several perks beyond monetary gains. Meenakshi Pamnani DB, known as @theshimmergirl with 207K followers, shares, \u201cThe online universe opens up multiple ways of making money. Established creators can take home a six-figure cheque from a single campaign.\u201d For travel and fashion creator Meenakshi, sponsored trips are a regular benefit. \u201cSince I work on vacations, the majority of the time even my trips are sponsored,\u201d she says.<\/p>\n

Creative Freedom<\/a> and Personal Satisfaction<\/strong>
For many, the creative freedom and personal satisfaction are significant draws. Zainab Ali Sajjad, known as @Zee Aly on Instagram, with 530K followers, values the freedom her job offers. \u201cIt gives me creative freedom and I do not need to meet the expectations of a third person. I have worked in the corporate sector for eight years and I surely think this job has better perks,\u201d she says. Her Dakhani comedy videos have garnered over 2 million views, leading to brand deals and a role in the OTT series, Modern Love Hyderabad.<\/p>\n

Importance of Consistency and Strategy<\/strong>
Consistency is crucial for success in the influencer space. \u201cThat helps you stay ahead of competition,\u201d notes V Abhishek Goud, known as @kiraakfoodies. Agencies recognize the value influencers bring to brands, especially small businesses. Namrata Sadhvani, an experienced professional in the field, explains, \u201cThey have a good reach and offer immense value to brands.\u201dAnjana Nilesh Kumar Shah from Boomlet Media Group<\/a> emphasizes the strategic importance of follower counts. \u201cWhen we approach creators with 300K followers, we are sure that the collab will get 100K views. But we also work with \u2018nano\u2019 creators (those with less than 10k followers). For instance, for our current project, we have engaged 30 nano creators,\u201d he says. Market studies predict that over 80% of brands will spend up to 30% of their marketing budget<\/a> on influencers in the coming years.<\/p>\n

Patience and Persistence in Building Success<\/strong>
Achieving success as a content creator requires patience and persistence. Many spend years building their following, consistently uploading content, and dealing with online criticism. Hyderabad\u2019s prominent food vlogger, known as @dr.foodie with 470K followers, shares, \u201cThe first 10k is easy, the work starts after that. And that\u2019s when the big collabs will come your way.\u201d His humorous Hyderabadi voice overs have made his reels viral, with some reaching up to 7 million views.<\/p>\n

The Evolution of the Creator Economy<\/strong>
The shift from traditional corporate roles to content creation is a global trend accelerated by the COVID-19 pandemic. The flexibility, potential for high earnings, and creative freedom attract many young professionals. Hyderabad, known for its rich cultural heritage and technological advancements, has become a hotspot for digital influencers<\/a>. These creators are not only shaping their careers but also playing a vital role in the advertising industry by offering brands a unique way to reach their target audiences.<\/p>\n

(With inputs from TOI)<\/p>\n

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Hyderabad‘s young professionals are redefining their careers by turning to social media platforms like Instagram and YouTube. These content creators, primarily aged between 20 and 30, have moved away from traditional corporate roles to create engaging content in various niches such as fashion, food, travel, lifestyle, and comedy, as reported by TOI.Surge in Demand and […]<\/p>\n","protected":false},"author":2,"featured_media":99417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/img.etimg.com\/photo\/msid-111926237,imgsize-40026.cms","fifu_image_alt":"","footnotes":""},"categories":[602],"tags":[83616,2947,83613,375,10473,11137,83614,359,83615,9186,83617,83612,67726,21037,899,6890,1723],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/99416"}],"collection":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/comments?post=99416"}],"version-history":[{"count":1,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/99416\/revisions"}],"predecessor-version":[{"id":99418,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/posts\/99416\/revisions\/99418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media\/99417"}],"wp:attachment":[{"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/media?parent=99416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/categories?post=99416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.talkwithrattan.com\/index.php\/wp-json\/wp\/v2\/tags?post=99416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}