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Aldi’s cheapest Christmas dinner claim was misleading, says advertising watchdog

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Aldi’s cheapest Christmas dinner claim was misleading, says advertising watchdog


It also said people would think Which? had given Aldi a “cheapest Christmas dinner” award. In fact, Which? had found that a Christmas meal was only 4p cheaper at Aldi than at Lidl, and had given each of the discounters “budget-friendly Christmas dinner” crowns.

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