The LED screen maker has an assembly facility in Chennai and is currently sourcing up to 55% of its components for some products from Indian suppliers, said Su Piow Ko, vice president of AET Displays.
“We are currently at level 1 of manufacturing in India, which stands for first level of serialisation of supply chain. We are basically sourcing some parts locally, for example, cabinets and cables. But other products have over 55% local content,” he said in a virtual interaction with ET.
“Our aim is to reach L2 on select products within 12-18 months because we have large brands who are keen to partner with us for made-in-India products,” he added.
AET manufactures LED displays for out-of-home advertising, shopping malls, business centres and counts Tata group, Shoppers Stop, and Chivas among its clients. Its LED screens measure 0.6 millimeter for indoors up to 10 millimeters for outdoor use. It also offers products on rent to customers such as concert organisers, weddings and business conferences.
The company is also looking at building R&D capabilities for raw design of products which can be taken to local suppliers of toolings, mouldings, aluminum castings, etc.
Discover the stories of your interest
“So, in other words, I’m starting from the R&D down to manufacturing including process engineering and quality management including order packaging technology and so on,” the executive said.“If you look worldwide, India is one of the fast-growing markets, in active LED display at about 16-20% annual rate. Therefore, India is an important market for us both in terms of manufacturing, sales, services and even research and development,” Ko said.
He added that AET has five sales and experience centres in the pipeline in Gujarat, Ahmedabad, Bengaluru, Hyderabad, and Lucknow.
