Vikram Bhatt on Tumko Meri Kasam’s failure: ‘Film didn’t work because it didn’t have urgency….’

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“Everyone forgot the masses and went to niche films. And during COVID, the audience’s habit of watching films in theatres disappeared. We stopped making massy films. If you see the South industry, it’s flourishing because it always prioritises the mass audience. They still want to see superheroes, want to see Pushpa, want to see Kantara. They still consider the villain a villain, still whistle and clap. Hum toh waisi films banana bhul gaye jise dekhkar audience seeti aur taaliya bajaye (We forgot how to make films which make the audience whistle and clap),” the filmmaker expressed.

Also Read | Tumko Meri Kasam Movie Review: A meandering and overly long courtroom drama

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Vikram Bhatt also talked about how filmmakers should start focusing on the “urgency” element while making movies. “We have to make films in which there is urgency. I have learnt it recently only when my film Tumko Meri Kasam did not work. It got very good reviews. But it didn’t work because it was not an urgency film. So, we will have to make films which has sense of urgency… Films should be made in such a way that people eagerly wait for the first day first show,” he added.

Vikram further stressed that makers should give due attention to “content” rather than giving more importance to “star cast”. “This whole problem can be solved in a minute if music companies, digital and satellite companies start giving this message that we need good songs, we need good pictures. If you support a good movie, not a star cast, then the producer will not be burdened,” he explained.

In an interview with SCREEN, Vikram Bhatt threw more light on the same. “I think there are no seetiyan-taaliyan because we’re not writing that way. If the hero isn’t introduced in good old fashion, why would anyone whistle? If there is first, the shot of his feet, then a shot of him lighting up a cigarette, then the goggles, then there’ll be whistles. But if he just enters his office and sits down, then there’ll be no whistles. This is the reality,” said Vikram.

The filmmaker will next direct the horror film Haunted 3D Ghosts of the Past, starring Mahaakshay Chakraborty and Chetna Pandey. Co-produced by Mahesh Bhatt and Anand Pandit, it’s slated to release in cinemas on September 26.

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Vikram Bhatt on Tumko Meri Kasam’s failure: ‘Film didn’t work because it didn’t have urgency….’

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